{"id":3252,"date":"2013-04-01T05:49:05","date_gmt":"2013-04-01T10:49:05","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3252"},"modified":"2013-03-30T07:52:55","modified_gmt":"2013-03-30T12:52:55","slug":"getting-your-full-value-out-of-mobile","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/","title":{"rendered":"Getting Your Full Value Out of Mobile"},"content":{"rendered":"<figure id=\"attachment_3046\" aria-describedby=\"caption-attachment-3046\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3046\" alt=\"McCord Web Services is a Bing Ads Accredited Professional Company and Google AdWords Certified Partner.\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png 150w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-300x300.png 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-400x400.png 400w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-3046\" class=\"wp-caption-text\">McCord Web Services is a Bing Ads Accredited Professional Company and Google AdWords Certified Partner.<\/figcaption><\/figure>\n<p>As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our \u201calways on\u201d world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing how we market forever.<\/p>\n<p dir=\"ltr\">Google has done quite a few really smart things to embrace this new frontier. First, they have introduced AdWords Enhanced Campaigns which is the first step in leveraging mobile activity and advertising on smartphones to reach people where and when they are making buying decisions.<\/p>\n<p dir=\"ltr\">Second, Google created a partnership with DudaMobile to help advertisers get a free mobile website that can be used in the AdWords interface as the destination URL even with the DudaMobile.com domain URL.<\/p>\n<p dir=\"ltr\">Third, Google has done a marvelous job of training and reaching out to account managers like me to assist them with\u00a0how to help move clients into the mobile arena. The seminars are excellent and topical. Although they are really in a closed by invitation arena and not widely published, much of the information has also been disseminated via Hangouts at Google+.<\/p>\n<p dir=\"ltr\">I personally have attended one and sometimes two, one hour seminars for at least the last eight weeks and have had a Google account manager available to assist me with mobile implementation, followup, implementation of mobile conversion tracking and assists with DudaMobile for my own clients.<\/p>\n<p dir=\"ltr\">The power of mobile is to not just getting click activity on mobile phones, but to understand that the real value of mobile is much bigger than that. Mobile activity drives website traffic, e-commerce activity, and increasingly foot traffic into stores. My personal feeling is that the true power of mobile to drive sales should not be discounted and should be fully evaluated for each business.<\/p>\n<p dir=\"ltr\">Not all businesses will need the marketing strategies that some local selling businesses may need when it comes to mobile, but even national businesses may find that mobile activity is a growing percentage of their overall online activity.<\/p>\n<p dir=\"ltr\">Mobile brings a whole new perspective to the marketing table. Make sure that you are testing, trying out, and really thinking about your own mobile strategy in the weeks and months to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our \u201calways on\u201d world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing how we market forever. Google has done quite a few really smart things to embrace this new frontier. First, they have introduced AdWords Enhanced Campaigns which is the first step in leveraging mobile activity and advertising on smartphones to reach people where and when they are making buying decisions. Second, Google created a partnership with DudaMobile to help advertisers get a free mobile website that can be used in the AdWords interface as the destination URL even with the DudaMobile.com domain URL. Third, Google has done a marvelous job of training and reaching out to account managers like me to assist them with\u00a0how to help move clients into the mobile arena. The seminars are excellent and topical. Although they are really in a closed by invitation arena and not widely published, much of the information has also been disseminated via Hangouts at Google+. I personally have attended one and sometimes two, one hour seminars for at least the last eight weeks and have had a Google account manager available to assist me with mobile implementation, followup, implementation of mobile conversion tracking and assists with DudaMobile for my own clients. The power of mobile is to not just getting click activity on mobile phones, but to understand that the real value of mobile is much bigger than that. Mobile activity drives website traffic, e-commerce activity, and increasingly foot traffic into stores. My personal feeling is that the true power of mobile to drive sales should not be discounted and should be fully evaluated for each business. Not all businesses will need the marketing strategies that some local selling businesses may need when it comes to mobile, but even national businesses may find that mobile activity is a growing percentage of their overall online activity. Mobile brings a whole new perspective to the marketing table. Make sure that you are testing, trying out, and really thinking about your own mobile strategy in the weeks and months to come.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[445,362],"class_list":["post-3252","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-google-adwords","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting Your Full Value Out of Mobile | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Your Full Value Out of Mobile | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our \u201calways on\u201d world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing how we market forever. Google has done quite a few really smart things to embrace this new frontier. First, they have introduced AdWords Enhanced Campaigns which is the first step in leveraging mobile activity and advertising on smartphones to reach people where and when they are making buying decisions. Second, Google created a partnership with DudaMobile to help advertisers get a free mobile website that can be used in the AdWords interface as the destination URL even with the DudaMobile.com domain URL. Third, Google has done a marvelous job of training and reaching out to account managers like me to assist them with\u00a0how to help move clients into the mobile arena. The seminars are excellent and topical. Although they are really in a closed by invitation arena and not widely published, much of the information has also been disseminated via Hangouts at Google+. I personally have attended one and sometimes two, one hour seminars for at least the last eight weeks and have had a Google account manager available to assist me with mobile implementation, followup, implementation of mobile conversion tracking and assists with DudaMobile for my own clients. The power of mobile is to not just getting click activity on mobile phones, but to understand that the real value of mobile is much bigger than that. Mobile activity drives website traffic, e-commerce activity, and increasingly foot traffic into stores. My personal feeling is that the true power of mobile to drive sales should not be discounted and should be fully evaluated for each business. Not all businesses will need the marketing strategies that some local selling businesses may need when it comes to mobile, but even national businesses may find that mobile activity is a growing percentage of their overall online activity. Mobile brings a whole new perspective to the marketing table. Make sure that you are testing, trying out, and really thinking about your own mobile strategy in the weeks and months to come.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-01T10:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" 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I personally have attended one and sometimes two, one hour seminars for at least the last eight weeks and have had a Google account manager available to assist me with mobile implementation, followup, implementation of mobile conversion tracking and assists with DudaMobile for my own clients. The power of mobile is to not just getting click activity on mobile phones, but to understand that the real value of mobile is much bigger than that. Mobile activity drives website traffic, e-commerce activity, and increasingly foot traffic into stores. My personal feeling is that the true power of mobile to drive sales should not be discounted and should be fully evaluated for each business. Not all businesses will need the marketing strategies that some local selling businesses may need when it comes to mobile, but even national businesses may find that mobile activity is a growing percentage of their overall online activity. Mobile brings a whole new perspective to the marketing table. Make sure that you are testing, trying out, and really thinking about your own mobile strategy in the weeks and months to come.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2013-04-01T10:49:05+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"Getting Your Full Value Out of Mobile","datePublished":"2013-04-01T10:49:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/"},"wordCount":407,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png","keywords":["Google AdWords","Mobile"],"articleSection":["Google AdWords"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/","name":"Getting Your Full Value Out of Mobile | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png","datePublished":"2013-04-01T10:49:05+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/11\/nancy-droid-150x150.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/01\/getting-your-full-value-out-of-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Getting Your Full Value Out of Mobile"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - 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