{"id":3259,"date":"2013-04-12T05:43:00","date_gmt":"2013-04-12T10:43:00","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3259"},"modified":"2013-04-07T11:48:33","modified_gmt":"2013-04-07T16:48:33","slug":"why-i-am-watching-co-citation-2","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/12\/why-i-am-watching-co-citation-2\/","title":{"rendered":"Why I am Watching Co-Citation"},"content":{"rendered":"<p>I\u00a0get asked all the time, &#8220;what are you watching, what\u2019s new and exciting, what trends to you see happening?&#8221; Right now, I\u2019m watching co-citation.Google has made really sweeping changes to how it rates websites and what used to work for years to garner organic placement is not considered spammy by Google and may even run into a placement smackdown filter. This is why I am very carefully and intensely watching co-citation.<\/p>\n<dl class=\"wp-caption alignright\" id=\"attachment_3260\" style=\"width: 210px;\">\n<dt class=\"wp-caption-dt\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3260 alignright\" style=\"margin: 2px 6px; border: 0px currentColor;\" alt=\"Watching co-citation.\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071-200x133.jpg\" width=\"200\" height=\"133\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071-200x133.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071-150x100.jpg 150w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071-400x266.jpg 400w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071.jpg 849w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/strong><\/dt>\n<dd class=\"wp-caption-dd\">Watching co-citation.<\/dd>\n<\/dl>\n<p><strong>Here are a few articles about co-citation that you may want to read:<\/strong><\/p>\n<p><a href=\"http:\/\/www.seomoz.org\/blog\/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&amp;utm_content=My+MSN\" target=\"_blank\">SEOMoz take on co-citation<\/a><\/p>\n<p><a href=\"http:\/\/www.internetmarketingninjas.com\/jim\/co-citation-understanding-how-it-effects-your-seo\/\" target=\"_blank\">Jim Boykin\u2019s take on co-citation<\/a><\/p>\n<p>In lay terms, co-citation is close to link bait and article marketing but with natural growth. Both authors state that Google and Bing as so smart now that they do not have to be fed keyword phrases, they will decide on their own based on the content that links to you. But, here\u2019s the change it is not the link text that they are weighing, but rather the jist of the content where the link to your website is embedded. In fact, the page that links to you may not even link to your service and may not even contain keywords on which you want to place. Instead it is an \u201cauthority\u201d factor.<\/p>\n<p><strong>So here\u2019s what I understand so far\u2026<\/strong><\/p>\n<p>Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool!<\/p>\n<p>Although I don\u2019t think that anyone in my industry really knows yet <a title=\"What Works for Organic Placement\" href=\"http:\/\/www.mccordweb.com\/\" target=\"_blank\">what works for organic placement<\/a> in this new world on Google and Bing, but it is clear that content, the sharing of your content will be a very strong impact for organic placement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u00a0get asked all the time, &#8220;what are you watching, what\u2019s new and exciting, what trends to you see happening?&#8221; Right now, I\u2019m watching co-citation.Google has made really sweeping changes to how it rates websites and what used to work for years to garner organic placement is not considered spammy by Google and may even run into a placement smackdown filter. This is why I am very carefully and intensely watching co-citation. Watching co-citation. Here are a few articles about co-citation that you may want to read: SEOMoz take on co-citation Jim Boykin\u2019s take on co-citation In lay terms, co-citation is close to link bait and article marketing but with natural growth. Both authors state that Google and Bing as so smart now that they do not have to be fed keyword phrases, they will decide on their own based on the content that links to you. But, here\u2019s the change it is not the link text that they are weighing, but rather the jist of the content where the link to your website is embedded. In fact, the page that links to you may not even link to your service and may not even contain keywords on which you want to place. Instead it is an \u201cauthority\u201d factor. So here\u2019s what I understand so far\u2026 Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool! Although I don\u2019t think that anyone in my industry really knows yet what works for organic placement in this new world on Google and Bing, but it is clear that content, the sharing of your content will be a very strong impact for organic placement.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[438,198],"class_list":["post-3259","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why I am Watching Co-Citation | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/12\/why-i-am-watching-co-citation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why I am Watching Co-Citation | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I\u00a0get asked all the time, &#8220;what are you watching, what\u2019s new and exciting, what trends to you see happening?&#8221; Right now, I\u2019m watching co-citation.Google has made really sweeping changes to how it rates websites and what used to work for years to garner organic placement is not considered spammy by Google and may even run into a placement smackdown filter. This is why I am very carefully and intensely watching co-citation. Watching co-citation. Here are a few articles about co-citation that you may want to read: SEOMoz take on co-citation Jim Boykin\u2019s take on co-citation In lay terms, co-citation is close to link bait and article marketing but with natural growth. Both authors state that Google and Bing as so smart now that they do not have to be fed keyword phrases, they will decide on their own based on the content that links to you. But, here\u2019s the change it is not the link text that they are weighing, but rather the jist of the content where the link to your website is embedded. In fact, the page that links to you may not even link to your service and may not even contain keywords on which you want to place. Instead it is an \u201cauthority\u201d factor. So here\u2019s what I understand so far\u2026 Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool! Although I don\u2019t think that anyone in my industry really knows yet what works for organic placement in this new world on Google and Bing, but it is clear that content, the sharing of your content will be a very strong impact for organic placement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/04\/12\/why-i-am-watching-co-citation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-12T10:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/04\/MP9004422071-200x133.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" 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So here\u2019s what I understand so far\u2026 Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool! 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