{"id":3367,"date":"2013-07-01T05:11:19","date_gmt":"2013-07-01T09:11:19","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3367"},"modified":"2013-06-29T14:29:36","modified_gmt":"2013-06-29T18:29:36","slug":"penguin-2-0-were-you-affected","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/07\/01\/penguin-2-0-were-you-affected\/","title":{"rendered":"Penguin 2.0 Were You Affected"},"content":{"rendered":"<p>Last month Google rolled out a pretty big update to its Penguin anti-spam algorithm update, but this is the last time you&#8217;ll see Penguin with a number.<\/p>\n<figure id=\"attachment_3378\" aria-describedby=\"caption-attachment-3378\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3378\" alt=\"Google named its now  infamous update Penguin.\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081-200x300.jpg\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081-200x300.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081-100x150.jpg 100w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081-400x599.jpg 400w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081.jpg 683w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3378\" class=\"wp-caption-text\">Google named its now infamous update Penguin.<\/figcaption><\/figure>\n<p>First, Google has stated that it will no longer roll out separate Penguin and Panda updates, it will simply rollout out improvements MONTHLY with their regular updates. That means that although you won&#8217;t hear when an update is coming anymore, Google considers these important relevancy factors and has included them in their regular tweaks. This also means that the big shakedown is over. We&#8217;ll be seeing tweaks not smackdowns.<\/p>\n<p>So, how did your site fair? The bad news is that if your site took a drop, the chance to remediate from the drop is pretty slim. Others in my industry have stated figures like under 2% of all sites affected will be able to recover from the drop in placement from Panda and Penguin updates.<\/p>\n<p>So, what have been the benefits of all these changes? Well, Google feels that relevancy has improved, others report that they are seeing more localized results, and I am seeing more worried website owners being forced into Google AdWords promotion in order to get site exposure.<\/p>\n<p>Take a moment to share your thoughts in the comments below on how your site has been impacted by these important algorithm changes by Google. For more information here&#8217;s a <a href=\"http:\/\/www.sitepronews.com\/2013\/05\/31\/penguin-2-0-went-live-last-week-were-you-affected\/?utm_source=newsletter+-+2013-06-01&amp;utm_medium=email&amp;utm_campaign=Article%2BUpdate\" target=\"_blank\">great article<\/a> to read for more insight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month Google rolled out a pretty big update to its Penguin anti-spam algorithm update, but this is the last time you&#8217;ll see Penguin with a number. First, Google has stated that it will no longer roll out separate Penguin and Panda updates, it will simply rollout out improvements MONTHLY with their regular updates. That means that although you won&#8217;t hear when an update is coming anymore, Google considers these important relevancy factors and has included them in their regular tweaks. This also means that the big shakedown is over. We&#8217;ll be seeing tweaks not smackdowns. So, how did your site fair? The bad news is that if your site took a drop, the chance to remediate from the drop is pretty slim. Others in my industry have stated figures like under 2% of all sites affected will be able to recover from the drop in placement from Panda and Penguin updates. So, what have been the benefits of all these changes? Well, Google feels that relevancy has improved, others report that they are seeing more localized results, and I am seeing more worried website owners being forced into Google AdWords promotion in order to get site exposure. Take a moment to share your thoughts in the comments below on how your site has been impacted by these important algorithm changes by Google. For more information here&#8217;s a great article to read for more insight.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[438,198],"class_list":["post-3367","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Penguin 2.0 Were You Affected | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/07\/01\/penguin-2-0-were-you-affected\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguin 2.0 Were You Affected | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Last month Google rolled out a pretty big update to its Penguin anti-spam algorithm update, but this is the last time you&#8217;ll see Penguin with a number. First, Google has stated that it will no longer roll out separate Penguin and Panda updates, it will simply rollout out improvements MONTHLY with their regular updates. That means that although you won&#8217;t hear when an update is coming anymore, Google considers these important relevancy factors and has included them in their regular tweaks. This also means that the big shakedown is over. We&#8217;ll be seeing tweaks not smackdowns. So, how did your site fair? The bad news is that if your site took a drop, the chance to remediate from the drop is pretty slim. Others in my industry have stated figures like under 2% of all sites affected will be able to recover from the drop in placement from Panda and Penguin updates. So, what have been the benefits of all these changes? Well, Google feels that relevancy has improved, others report that they are seeing more localized results, and I am seeing more worried website owners being forced into Google AdWords promotion in order to get site exposure. Take a moment to share your thoughts in the comments below on how your site has been impacted by these important algorithm changes by Google. For more information here&#8217;s a great article to read for more insight.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/07\/01\/penguin-2-0-were-you-affected\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-01T09:11:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/07\/MP9004069081-200x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Penguin 2.0 Were You Affected\",\"datePublished\":\"2013-07-01T09:11:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/\"},\"wordCount\":252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/MP9004069081-200x300.jpg\",\"keywords\":[\"Google\",\"SEO\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/\",\"name\":\"Penguin 2.0 Were You Affected | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/MP9004069081-200x300.jpg\",\"datePublished\":\"2013-07-01T09:11:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/MP9004069081-200x300.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/MP9004069081-200x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/07\\\/01\\\/penguin-2-0-were-you-affected\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penguin 2.0 Were You Affected\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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