{"id":3389,"date":"2013-07-16T05:00:51","date_gmt":"2013-07-16T09:00:51","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3389"},"modified":"2013-07-13T12:44:18","modified_gmt":"2013-07-13T16:44:18","slug":"de-optimization-is-the-new-seo","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/07\/16\/de-optimization-is-the-new-seo\/","title":{"rendered":"De-Optimization is the New SEO"},"content":{"rendered":"<p>To place organically on Google, you&#8217;ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO!<\/p>\n<p><strong>It&#8217;s time to undo these things if you have done them on your website:<\/strong><\/p>\n<ul>\n<li>strategic use of anchor text in internal links<\/li>\n<li>titles in links<\/li>\n<li>phrases using keywords in image alt descriptions<\/li>\n<li>keywords used in H1 and H2 tags<\/li>\n<li>bolded keywords in the content<\/li>\n<\/ul>\n<p><strong>It&#8217;s time to undo these things if you&#8217;ve done them on off-site properties:<\/strong><\/p>\n<ul>\n<li>sending out articles to newsletter\/article sites<\/li>\n<li>using anchor text in links that point back to your website<\/li>\n<li>paying for a link on other websites<\/li>\n<li>listing your business or website on link farm pages<\/li>\n<li>writing press releases just for the sake of creating inbound links<\/li>\n<\/ul>\n<p>The next post on Thursday will tell you what you should be doing now for your website in an effort to improve organic placement. Not sure what to do? Check out our <a href=\"http:\/\/www.mccordweb.com\/seo\/index.php\" target=\"_blank\">SEO optimization consulting services and initial evaluation program<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To place organically on Google, you&#8217;ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO! It&#8217;s time to undo these things if you have done them on your website: strategic use of anchor text in internal links titles in links phrases using keywords in image alt descriptions keywords used in H1 and H2 tags bolded keywords in the content It&#8217;s time to undo these things if you&#8217;ve done them on off-site properties: sending out articles to newsletter\/article sites using anchor text in links that point back to your website paying for a link on other websites listing your business or website on link farm pages writing press releases just for the sake of creating inbound links The next post on Thursday will tell you what you should be doing now for your website in an effort to improve organic placement. Not sure what to do? Check out our SEO optimization consulting services and initial evaluation program.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[198],"class_list":["post-3389","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De-Optimization is the New SEO | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/07\/16\/de-optimization-is-the-new-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De-Optimization is the New SEO | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"To place organically on Google, you&#8217;ve now got to undo some of the things you may have done to get placement before. 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