{"id":3420,"date":"2013-08-15T05:55:48","date_gmt":"2013-08-15T09:55:48","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3420"},"modified":"2013-08-10T15:14:38","modified_gmt":"2013-08-10T19:14:38","slug":"google-wants-the-fastest-web-pages-to-rank-the-highest","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/08\/15\/google-wants-the-fastest-web-pages-to-rank-the-highest\/","title":{"rendered":"Google Wants the Fastest Web Pages to Rank the Highest"},"content":{"rendered":"<p>Google has a new team that is King for now, it is the Making the Web Fast Team headed by engineer\u00a0Ilya Grigorik. You&#8217;ll be hearing a lot about this new team in the days, weeks, and month ahead.<\/p>\n<figure id=\"attachment_3421\" aria-describedby=\"caption-attachment-3421\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3421\" alt=\"Speedometer showing excessive speed.\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911-200x134.jpg\" width=\"200\" height=\"134\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911-200x134.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911-150x101.jpg 150w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911-400x269.jpg 400w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911.jpg 844w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3421\" class=\"wp-caption-text\">Google is all about PageSpeed now.<\/figcaption><\/figure>\n<p>To understand how important this new thrust into page speed is for Google, I recommend watching <a href=\"https:\/\/developers.google.com\/events\/io\/sessions\/325313237\" target=\"_blank\">Ilya&#8217;s recent presentation on the topic<\/a>. The bottom line is that Google is serious about website page speed, and has even come out point blank to say that PageSpeed (a new term coined by Google) is now part of their algorithm used to rack and stack websites in the organic results.<\/p>\n<p>Google is so fixated on speed that they want you to be as well and so as a result has set up a new tool where you can check your own PageSpeed online:\u00a0<a href=\"http:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">http:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/a>. Using this tool &#8211; the PageSpeed Insights Tool, Google will quickly spider your site as well as your mobile site and give you a score as well as tips on how to improve your site speed.<\/p>\n<p><strong>So just how important is PageSpeed to Google?\u00a0<\/strong><\/p>\n<p>Well this is what Google says specifically, &#8220;Fast and optimized pages lead to higher visitor engagement, retention, and conversions.&#8221; That means that Google feels that to keep its own search engine in the number one spot for users the sites that it returns in the organic results had better be FAST!<\/p>\n<p><strong>Okay, how fast is fast?<\/strong><\/p>\n<p>Google wants speeds of 2,000 milliseconds or less for page load time. If your page loads in about one second or less, Google should be happy with your site. If your site loads in over one second, I would recommend you start looking to drop images, compress image files, enable http caching, and strongly looking at ways to speed up your page load time.<\/p>\n<p>Here are some great resources from Google to help you improve your PageSpeed.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/\" target=\"_blank\">https:\/\/developers.google.com\/speed\/pagespeed\/<\/a>\u00a0developer tools provided by Google<\/p>\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/service\" target=\"_blank\">https:\/\/developers.google.com\/speed\/pagespeed\/service<\/a>\u00a0a beta by invitation PageSpeed improvement service<\/p>\n<p><a href=\"http:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">http:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/a> pagespeed testing tool<\/p>\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/psol\" target=\"_blank\">https:\/\/developers.google.com\/speed\/pagespeed\/pso<\/a>l page speed optimization libraries<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has a new team that is King for now, it is the Making the Web Fast Team headed by engineer\u00a0Ilya Grigorik. You&#8217;ll be hearing a lot about this new team in the days, weeks, and month ahead. To understand how important this new thrust into page speed is for Google, I recommend watching Ilya&#8217;s recent presentation on the topic. The bottom line is that Google is serious about website page speed, and has even come out point blank to say that PageSpeed (a new term coined by Google) is now part of their algorithm used to rack and stack websites in the organic results. Google is so fixated on speed that they want you to be as well and so as a result has set up a new tool where you can check your own PageSpeed online:\u00a0http:\/\/developers.google.com\/speed\/pagespeed\/insights\/. Using this tool &#8211; the PageSpeed Insights Tool, Google will quickly spider your site as well as your mobile site and give you a score as well as tips on how to improve your site speed. So just how important is PageSpeed to Google?\u00a0 Well this is what Google says specifically, &#8220;Fast and optimized pages lead to higher visitor engagement, retention, and conversions.&#8221; That means that Google feels that to keep its own search engine in the number one spot for users the sites that it returns in the organic results had better be FAST! Okay, how fast is fast? Google wants speeds of 2,000 milliseconds or less for page load time. If your page loads in about one second or less, Google should be happy with your site. If your site loads in over one second, I would recommend you start looking to drop images, compress image files, enable http caching, and strongly looking at ways to speed up your page load time. Here are some great resources from Google to help you improve your PageSpeed. https:\/\/developers.google.com\/speed\/pagespeed\/\u00a0developer tools provided by Google https:\/\/developers.google.com\/speed\/pagespeed\/service\u00a0a beta by invitation PageSpeed improvement service http:\/\/developers.google.com\/speed\/pagespeed\/insights\/ pagespeed testing tool https:\/\/developers.google.com\/speed\/pagespeed\/psol page speed optimization libraries<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[198],"class_list":["post-3420","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Wants the Fastest Web Pages to Rank the Highest | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/08\/15\/google-wants-the-fastest-web-pages-to-rank-the-highest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Wants the Fastest Web Pages to Rank the Highest | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google has a new team that is King for now, it is the Making the Web Fast Team headed by engineer\u00a0Ilya Grigorik. You&#8217;ll be hearing a lot about this new team in the days, weeks, and month ahead. To understand how important this new thrust into page speed is for Google, I recommend watching Ilya&#8217;s recent presentation on the topic. The bottom line is that Google is serious about website page speed, and has even come out point blank to say that PageSpeed (a new term coined by Google) is now part of their algorithm used to rack and stack websites in the organic results. Google is so fixated on speed that they want you to be as well and so as a result has set up a new tool where you can check your own PageSpeed online:\u00a0http:\/\/developers.google.com\/speed\/pagespeed\/insights\/. Using this tool &#8211; the PageSpeed Insights Tool, Google will quickly spider your site as well as your mobile site and give you a score as well as tips on how to improve your site speed. So just how important is PageSpeed to Google?\u00a0 Well this is what Google says specifically, &#8220;Fast and optimized pages lead to higher visitor engagement, retention, and conversions.&#8221; That means that Google feels that to keep its own search engine in the number one spot for users the sites that it returns in the organic results had better be FAST! Okay, how fast is fast? Google wants speeds of 2,000 milliseconds or less for page load time. If your page loads in about one second or less, Google should be happy with your site. If your site loads in over one second, I would recommend you start looking to drop images, compress image files, enable http caching, and strongly looking at ways to speed up your page load time. Here are some great resources from Google to help you improve your PageSpeed. https:\/\/developers.google.com\/speed\/pagespeed\/\u00a0developer tools provided by Google https:\/\/developers.google.com\/speed\/pagespeed\/service\u00a0a beta by invitation PageSpeed improvement service http:\/\/developers.google.com\/speed\/pagespeed\/insights\/ pagespeed testing tool https:\/\/developers.google.com\/speed\/pagespeed\/psol page speed optimization libraries\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/08\/15\/google-wants-the-fastest-web-pages-to-rank-the-highest\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-15T09:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/08\/MP9004482911-200x134.jpg\" 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So just how important is PageSpeed to Google?\u00a0 Well this is what Google says specifically, &#8220;Fast and optimized pages lead to higher visitor engagement, retention, and conversions.&#8221; That means that Google feels that to keep its own search engine in the number one spot for users the sites that it returns in the organic results had better be FAST! Okay, how fast is fast? Google wants speeds of 2,000 milliseconds or less for page load time. If your page loads in about one second or less, Google should be happy with your site. If your site loads in over one second, I would recommend you start looking to drop images, compress image files, enable http caching, and strongly looking at ways to speed up your page load time. 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