{"id":3441,"date":"2013-09-03T05:03:01","date_gmt":"2013-09-03T09:03:01","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3441"},"modified":"2013-08-31T11:21:41","modified_gmt":"2013-08-31T15:21:41","slug":"googles-duplicate-content-penalty","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/03\/googles-duplicate-content-penalty\/","title":{"rendered":"Google’s Duplicate Content Penalty – Is It Fiction?"},"content":{"rendered":"

I read this article at SiteProNews with interest “Duplicate Content \u2014 It\u2019s Time to Shatter the Myths<\/a>” by Martin O’Neill. In the article the\u00a0author states:<\/p>\n

“..feel free to use content from online sources but your long-term goal should be producing quality, original content and material that will serve your website and online presence in the months and years to come.”<\/p><\/blockquote>\n

You’ll want to read the full article yourself to understand the full breadth of the topic. I however, with all due respect, disagree with the conclusions drawn by the author about duplicate content and rankings for sites that use it on Google.<\/p>\n

Case in point – just ask the owners of e-commerce stores whose product descriptions are shared by a large number of similar websites what has happened to their website placement. Most sites have been penalized; pushed so far back in the organic results that they now have to move into Google AdWords in order to have their websites found. Don’t take it from me, listen to what Matt Cutts, Google’s lead Web Spam engineer says about duplicate content<\/a> in this video.<\/p>\n

The takeaway is that duplicate content is a placement factor and especially if you do not provide additional value or a unique point of view. You’d just have to sit in my office for a week to know that duplicate content is a huge problem for website owners and that many are struggling to regain placement that they have lost.<\/p>\n

The author of the article gives an example of a small limited test he did with two websites he launched with the same content and that Google placed both in four weeks. I want to point out that this is a very limited test and that he reviewed placement in four weeks only. We’ve found that after launch a site will be boosted in organic placement and then after six weeks or so the placement will significantly drop to where it will typically stay in the SERPs. Small overlaps of content may not be a huge impact as shown in his own test, but one should not derive that duplicate content is not penalized by\u00a0his limited review.<\/p>\n

What I have found is that when you scrape a site, use article marketing sites to build your content from (where others pull and use these articles as well), use content that is widely duplicated by others (vendor descriptions), you will need to make sure to have a nice sized AdWords budget as you will simply not be able to place organically on Google using these types of tactics.<\/p>\n","protected":false},"excerpt":{"rendered":"

I read this article at SiteProNews with interest “Duplicate Content \u2014 It\u2019s Time to Shatter the Myths” by Martin O’Neill. In the article the\u00a0author states: “..feel free to use content from online sources but your long-term goal should be producing quality, original content and material that will serve your website and online presence in the months and years to come.” You’ll want to read the full article yourself to understand the full breadth of the topic. I however, with all due respect, disagree with the conclusions drawn by the author about duplicate content and rankings for sites that use it on Google. Case in point – just ask the owners of e-commerce stores whose product descriptions are shared by a large number of similar websites what has happened to their website placement. Most sites have been penalized; pushed so far back in the organic results that they now have to move into Google AdWords in order to have their websites found. Don’t take it from me, listen to what Matt Cutts, Google’s lead Web Spam engineer says about duplicate content in this video. The takeaway is that duplicate content is a placement factor and especially if you do not provide additional value or a unique point of view. You’d just have to sit in my office for a week to know that duplicate content is a huge problem for website owners and that many are struggling to regain placement that they have lost. The author of the article gives an example of a small limited test he did with two websites he launched with the same content and that Google placed both in four weeks. I want to point out that this is a very limited test and that he reviewed placement in four weeks only. We’ve found that after launch a site will be boosted in organic placement and then after six weeks or so the placement will significantly drop to where it will typically stay in the SERPs. Small overlaps of content may not be a huge impact as shown in his own test, but one should not derive that duplicate content is not penalized by\u00a0his limited review. What I have found is that when you scrape a site, use article marketing sites to build your content from (where others pull and use these articles as well), use content that is widely duplicated by others (vendor descriptions), you will need to make sure to have a nice sized AdWords budget as you will simply not be able to place organically on Google using these types of tactics.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[438,198],"class_list":["post-3441","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-google","tag-seo"],"yoast_head":"\nGoogle's Duplicate Content Penalty - Is It Fiction? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/03\/googles-duplicate-content-penalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's Duplicate Content Penalty - Is It Fiction? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I read this article at SiteProNews with interest “Duplicate Content \u2014 It\u2019s Time to Shatter the Myths” by Martin O’Neill. In the article the\u00a0author states: “..feel free to use content from online sources but your long-term goal should be producing quality, original content and material that will serve your website and online presence in the months and years to come.” You’ll want to read the full article yourself to understand the full breadth of the topic. I however, with all due respect, disagree with the conclusions drawn by the author about duplicate content and rankings for sites that use it on Google. Case in point – just ask the owners of e-commerce stores whose product descriptions are shared by a large number of similar websites what has happened to their website placement. Most sites have been penalized; pushed so far back in the organic results that they now have to move into Google AdWords in order to have their websites found. Don’t take it from me, listen to what Matt Cutts, Google’s lead Web Spam engineer says about duplicate content in this video. The takeaway is that duplicate content is a placement factor and especially if you do not provide additional value or a unique point of view. You’d just have to sit in my office for a week to know that duplicate content is a huge problem for website owners and that many are struggling to regain placement that they have lost. The author of the article gives an example of a small limited test he did with two websites he launched with the same content and that Google placed both in four weeks. I want to point out that this is a very limited test and that he reviewed placement in four weeks only. We’ve found that after launch a site will be boosted in organic placement and then after six weeks or so the placement will significantly drop to where it will typically stay in the SERPs. Small overlaps of content may not be a huge impact as shown in his own test, but one should not derive that duplicate content is not penalized by\u00a0his limited review. What I have found is that when you scrape a site, use article marketing sites to build your content from (where others pull and use these articles as well), use content that is widely duplicated by others (vendor descriptions), you will need to make sure to have a nice sized AdWords budget as you will simply not be able to place organically on Google using these types of tactics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/03\/googles-duplicate-content-penalty\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-03T09:03:01+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google’s Duplicate Content Penalty – Is It Fiction?\",\"datePublished\":\"2013-09-03T09:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/\"},\"wordCount\":439,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Google\",\"SEO\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/09\\\/03\\\/googles-duplicate-content-penalty\\\/\",\"name\":\"Google's Duplicate Content Penalty - Is It Fiction? 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