{"id":3451,"date":"2013-09-12T05:44:03","date_gmt":"2013-09-12T09:44:03","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3451"},"modified":"2013-09-19T17:14:09","modified_gmt":"2013-09-19T21:14:09","slug":"structured-data-gives-google-what-it-wants","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/12\/structured-data-gives-google-what-it-wants\/","title":{"rendered":"Structured Data Gives Google What It Wants"},"content":{"rendered":"

Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata.<\/p>\n

This new format is not hard to understand nor is it hard to implement, but it is important to know that Google considers its use important and is making it fairly simple for website owners to add these code snippets.<\/p>\n

First, not all data on your website can be marked up as structured data. For now Google is only using code for products, local businesses \u2013 including address, phone, and other information, articles, software applications, reviews, and movies. \u00a0Each year Google has added new categories as they expand the types of data that they are integrating into search results.<\/p>\n

Here\u2019s an example of coding for a review:<\/strong><\/p>\n

\"Capture\"<\/a><\/p>\n

<div><p><img src=”http:\/\/www.mccordweb.com\/images\/five-stars.gif” alt=”Five Stars” height=”20″ width=”83″ align=”absmiddle” border=”0″ \/> Overall \u00a0Rating <span>5<\/span> out of 5<br \/>\u00a0 <span>&quot;Very Professional and helpful. Quality of the writing was excellent.&quot;<\/span><\/p><\/p>\n

<i><span><span>Neil Primack<\/span>, <span>Owner<\/span>, \u00a0<span>Florida Health Insurance Broker<\/span><\/span><\/i><br \/> <span>Jupiter<\/span>, <span>Florida<\/span><\/p><\/div><\/p>\n

Notice that the review has special tags that denote rating, vcard, title, name, locality, and region? This is all a part of sorting the data for Google in their approved and specific format. Google makes it pretty easy for website owners to start using structured data and has even provided some great online tools.<\/p>\n

Here are a few resources for you to consider:<\/strong><\/p>\n

Google\u2019s blog post on the topic:<\/p>\n

http:\/\/googlewebmastercentral.blogspot.com\/2013\/05\/getting-started-with-structured-data.html<\/a><\/p>\n

Structured Data Markup Helper:<\/p>\n

https:\/\/www.google.com\/webmasters\/markup-helper\/<\/a><\/p>\n

Embedding Structured Data for Gmail:<\/p>\n

https:\/\/developers.google.com\/gmail\/actions\/embedding-schemas-in-emails<\/a><\/p>\n

Google Webmaster Tools Data Highligher:<\/p>\n

https:\/\/www.google.com\/webmasters\/tools\/home?hl=en<\/a><\/p>\n

Structured Data Bread Crumb Snippet:<\/p>\n

https:\/\/support.google.com\/webmasters\/answer\/185417?hl=en<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata. This new format is not hard to understand nor is it hard to implement, but it is important to know that Google considers its use important and is making it fairly simple for website owners to add these code snippets. First, not all data on your website can be marked up as structured data. For now Google is only using code for products, local businesses \u2013 including address, phone, and other information, articles, software applications, reviews, and movies. \u00a0Each year Google has added new categories as they expand the types of data that they are integrating into search results. Here\u2019s an example of coding for a review: <div><p><img src=”http:\/\/www.mccordweb.com\/images\/five-stars.gif” alt=”Five Stars” height=”20″ width=”83″ align=”absmiddle” border=”0″ \/> Overall \u00a0Rating <span>5<\/span> out of 5<br \/>\u00a0 <span>&quot;Very Professional and helpful. Quality of the writing was excellent.&quot;<\/span><\/p> <i><span><span>Neil Primack<\/span>, <span>Owner<\/span>, \u00a0<span>Florida Health Insurance Broker<\/span><\/span><\/i><br \/> <span>Jupiter<\/span>, <span>Florida<\/span><\/p><\/div> Notice that the review has special tags that denote rating, vcard, title, name, locality, and region? This is all a part of sorting the data for Google in their approved and specific format. Google makes it pretty easy for website owners to start using structured data and has even provided some great online tools. Here are a few resources for you to consider: Google\u2019s blog post on the topic: http:\/\/googlewebmastercentral.blogspot.com\/2013\/05\/getting-started-with-structured-data.html Structured Data Markup Helper: https:\/\/www.google.com\/webmasters\/markup-helper\/ Embedding Structured Data for Gmail: https:\/\/developers.google.com\/gmail\/actions\/embedding-schemas-in-emails Google Webmaster Tools Data Highligher: https:\/\/www.google.com\/webmasters\/tools\/home?hl=en Structured Data Bread Crumb Snippet: https:\/\/support.google.com\/webmasters\/answer\/185417?hl=en<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,357,17],"tags":[198],"class_list":["post-3451","post","type-post","status-publish","format-standard","hentry","category-google","category-news-trends","category-search-engine-optimization","tag-seo"],"yoast_head":"\nStructured Data Gives Google What It Wants | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/12\/structured-data-gives-google-what-it-wants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Structured Data Gives Google What It Wants | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata. This new format is not hard to understand nor is it hard to implement, but it is important to know that Google considers its use important and is making it fairly simple for website owners to add these code snippets. First, not all data on your website can be marked up as structured data. For now Google is only using code for products, local businesses \u2013 including address, phone, and other information, articles, software applications, reviews, and movies. \u00a0Each year Google has added new categories as they expand the types of data that they are integrating into search results. Here\u2019s an example of coding for a review: <div><p><img src=”http:\/\/www.mccordweb.com\/images\/five-stars.gif” alt=”Five Stars” height=”20″ width=”83″ align=”absmiddle” border=”0″ \/> Overall \u00a0Rating <span>5<\/span> out of 5<br \/>\u00a0 <span>&quot;Very Professional and helpful. Quality of the writing was excellent.&quot;<\/span><\/p> <i><span><span>Neil Primack<\/span>, <span>Owner<\/span>, \u00a0<span>Florida Health Insurance Broker<\/span><\/span><\/i><br \/> <span>Jupiter<\/span>, <span>Florida<\/span><\/p><\/div> Notice that the review has special tags that denote rating, vcard, title, name, locality, and region? This is all a part of sorting the data for Google in their approved and specific format. Google makes it pretty easy for website owners to start using structured data and has even provided some great online tools. Here are a few resources for you to consider: Google\u2019s blog post on the topic: http:\/\/googlewebmastercentral.blogspot.com\/2013\/05\/getting-started-with-structured-data.html Structured Data Markup Helper: https:\/\/www.google.com\/webmasters\/markup-helper\/ Embedding Structured Data for Gmail: https:\/\/developers.google.com\/gmail\/actions\/embedding-schemas-in-emails Google Webmaster Tools Data Highligher: https:\/\/www.google.com\/webmasters\/tools\/home?hl=en Structured Data Bread Crumb Snippet: https:\/\/support.google.com\/webmasters\/answer\/185417?hl=en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/09\/12\/structured-data-gives-google-what-it-wants\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-12T09:44:03+00:00\" \/>\n<meta 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Quality of the writing was excellent.&quot;<\/span><\/p> <i><span><span>Neil Primack<\/span>, <span>Owner<\/span>, \u00a0<span>Florida Health Insurance Broker<\/span><\/span><\/i><br \/> <span>Jupiter<\/span>, <span>Florida<\/span><\/p><\/div> Notice that the review has special tags that denote rating, vcard, title, name, locality, and region? This is all a part of sorting the data for Google in their approved and specific format. Google makes it pretty easy for website owners to start using structured data and has even provided some great online tools. 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