Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is a huge boon.<\/p>\n
So how exactly do you change this setting in AdWords?<\/strong><\/p>\n Here’s how:<\/p>\n 1. Once in your AdWords account, click the “Tools and Analysis” tab and then select from the drop down menu “Conversions”.<\/p>\n 2. Find the conversion item you would like to update. Place your mouse over the wording in the column that says 30 days. You will then be given the option to change your conversion window to 90, 45, 30 days, 4, 3, 2, 1 weeks, or a custom range. Select your option and then click save. Before you may your choice you may want to click the link just below this field to see your “conversion time report”. This may give you some additional insight into what you would be best served choosing as your conversion window.<\/p>\n 3. Remember when a conversion happens, the resulting conversion number and cost is assigned back to the date the original click happened. So keep this in mind when you change your conversion window.<\/p>\n","protected":false},"excerpt":{"rendered":" Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is a huge boon. So how exactly do you change this setting in AdWords? Here’s how: 1. Once in your AdWords account, click the “Tools and Analysis” tab and then select from the drop down menu “Conversions”. 2. Find the conversion item you would like to update. Place your mouse over the wording in the column that says 30 days. You will then be given the option to change your conversion window to 90, 45, 30 days, 4, 3, 2, 1 weeks, or a custom range. Select your option and then click save. Before you may your choice you may want to click the link just below this field to see your “conversion time report”. This may give you some additional insight into what you would be best served choosing as your conversion window. 3. Remember when a conversion happens, the resulting conversion number and cost is assigned back to the date the original click happened. So keep this in mind when you change your conversion window.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[445],"class_list":["post-3480","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-google-adwords"],"yoast_head":"\n