{"id":3538,"date":"2013-11-18T05:19:58","date_gmt":"2013-11-18T09:19:58","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3538"},"modified":"2013-11-16T09:38:38","modified_gmt":"2013-11-16T13:38:38","slug":"whats-google-got-in-store-for-2014-part-one","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/","title":{"rendered":"What’s Google Got In Store for 2014? Part One"},"content":{"rendered":"
\"Google<\/a>
McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n

Getting or keeping search placement on Google is a fulltime job! In a wonderful and insightful review of what Google has in store for 2014 by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP: a Glimpse at Google 2014<\/a>” you’ll learn what he thinks Google has in store. I have to say I think that this is one of the very best articles I have read about what Google is doing.<\/p>\n

Here are a few tidbits from the article interspersed with my own insights .<\/strong><\/p>\n

1. Google is focused on mobile. With smartphone use way up, Google’s got to find a way to monetize mobile to continue to build profits. As the mobile user reacts with search differently on their device than when using a desktop, Google is doing strong testing to identify what works and is relevant to mobile users. Expect to see the things that are being tested in mobile move to the desktop arena in the near future. For clients, this means location specificity in your content and on your website pages is very important as are location extension use in Google AdWords. Having a mobile responsive designed website<\/a> is also becoming important.<\/p>\n

2. Google is expanding the Knowledge Graph using more informational topical content from authoritative website in their organic search results to answer search questions. Questions about topics cover about 10% of all Google searches. This allows for wonderful opportunity for your own content to place in Google when you write a blog post<\/a> or have content on your website that helps to education or answer a question.<\/p>\n

3. Google is testing new ad formats that blur the line between organic and paid ads. If you’ve searched recently with your smartphone, you’ve seen some of these new formats. Some are colored the same as the organic results with a small goldenrod colored ad box in front, others are interspersed within the actual organic results. No longer are ads on mobile necessarily at the top of bottom of the page. \u00a0It is very important to know that this testing is mainly happening on mobile right now, but will move to the desktop when vetted. One of the big reasons for interspersing ads into the organic results, especially for mobile, is that there are only two ad slots using the old format for mobile – but there are more advertisers!<\/p>\n

Visit our post on Wednesday November 20th for part two in this series.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting or keeping search placement on Google is a fulltime job! In a wonderful and insightful review of what Google has in store for 2014 by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP: a Glimpse at Google 2014” you’ll learn what he thinks Google has in store. I have to say I think that this is one of the very best articles I have read about what Google is doing. Here are a few tidbits from the article interspersed with my own insights . 1. Google is focused on mobile. With smartphone use way up, Google’s got to find a way to monetize mobile to continue to build profits. As the mobile user reacts with search differently on their device than when using a desktop, Google is doing strong testing to identify what works and is relevant to mobile users. Expect to see the things that are being tested in mobile move to the desktop arena in the near future. For clients, this means location specificity in your content and on your website pages is very important as are location extension use in Google AdWords. Having a mobile responsive designed website is also becoming important. 2. Google is expanding the Knowledge Graph using more informational topical content from authoritative website in their organic search results to answer search questions. Questions about topics cover about 10% of all Google searches. This allows for wonderful opportunity for your own content to place in Google when you write a blog post or have content on your website that helps to education or answer a question. 3. Google is testing new ad formats that blur the line between organic and paid ads. If you’ve searched recently with your smartphone, you’ve seen some of these new formats. Some are colored the same as the organic results with a small goldenrod colored ad box in front, others are interspersed within the actual organic results. No longer are ads on mobile necessarily at the top of bottom of the page. \u00a0It is very important to know that this testing is mainly happening on mobile right now, but will move to the desktop when vetted. One of the big reasons for interspersing ads into the organic results, especially for mobile, is that there are only two ad slots using the old format for mobile – but there are more advertisers! Visit our post on Wednesday November 20th for part two in this series.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[438,198,318],"class_list":["post-3538","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-google","tag-seo","tag-serps"],"yoast_head":"\nWhat's Google Got In Store for 2014? Part One | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Google Got In Store for 2014? Part One | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Getting or keeping search placement on Google is a fulltime job! In a wonderful and insightful review of what Google has in store for 2014 by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP: a Glimpse at Google 2014” you’ll learn what he thinks Google has in store. I have to say I think that this is one of the very best articles I have read about what Google is doing. Here are a few tidbits from the article interspersed with my own insights . 1. Google is focused on mobile. With smartphone use way up, Google’s got to find a way to monetize mobile to continue to build profits. As the mobile user reacts with search differently on their device than when using a desktop, Google is doing strong testing to identify what works and is relevant to mobile users. Expect to see the things that are being tested in mobile move to the desktop arena in the near future. For clients, this means location specificity in your content and on your website pages is very important as are location extension use in Google AdWords. Having a mobile responsive designed website is also becoming important. 2. Google is expanding the Knowledge Graph using more informational topical content from authoritative website in their organic search results to answer search questions. Questions about topics cover about 10% of all Google searches. This allows for wonderful opportunity for your own content to place in Google when you write a blog post or have content on your website that helps to education or answer a question. 3. Google is testing new ad formats that blur the line between organic and paid ads. If you’ve searched recently with your smartphone, you’ve seen some of these new formats. Some are colored the same as the organic results with a small goldenrod colored ad box in front, others are interspersed within the actual organic results. No longer are ads on mobile necessarily at the top of bottom of the page. \u00a0It is very important to know that this testing is mainly happening on mobile right now, but will move to the desktop when vetted. One of the big reasons for interspersing ads into the organic results, especially for mobile, is that there are only two ad slots using the old format for mobile – but there are more advertisers! Visit our post on Wednesday November 20th for part two in this series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-18T09:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"What’s Google Got In Store for 2014? Part One\",\"datePublished\":\"2013-11-18T09:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Google-Partner.jpg\",\"keywords\":[\"Google\",\"SEO\",\"SERPs\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/\",\"name\":\"What's Google Got In Store for 2014? Part One | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Google-Partner.jpg\",\"datePublished\":\"2013-11-18T09:19:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Google-Partner.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Google-Partner.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2013\\\/11\\\/18\\\/whats-google-got-in-store-for-2014-part-one\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What’s Google Got In Store for 2014? Part One\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's Google Got In Store for 2014? Part One | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/","og_locale":"en_US","og_type":"article","og_title":"What's Google Got In Store for 2014? Part One | The Web Authority","og_description":"Getting or keeping search placement on Google is a fulltime job! In a wonderful and insightful review of what Google has in store for 2014 by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP: a Glimpse at Google 2014” you’ll learn what he thinks Google has in store. I have to say I think that this is one of the very best articles I have read about what Google is doing. Here are a few tidbits from the article interspersed with my own insights . 1. Google is focused on mobile. With smartphone use way up, Google’s got to find a way to monetize mobile to continue to build profits. As the mobile user reacts with search differently on their device than when using a desktop, Google is doing strong testing to identify what works and is relevant to mobile users. Expect to see the things that are being tested in mobile move to the desktop arena in the near future. For clients, this means location specificity in your content and on your website pages is very important as are location extension use in Google AdWords. Having a mobile responsive designed website is also becoming important. 2. Google is expanding the Knowledge Graph using more informational topical content from authoritative website in their organic search results to answer search questions. Questions about topics cover about 10% of all Google searches. This allows for wonderful opportunity for your own content to place in Google when you write a blog post or have content on your website that helps to education or answer a question. 3. Google is testing new ad formats that blur the line between organic and paid ads. If you’ve searched recently with your smartphone, you’ve seen some of these new formats. Some are colored the same as the organic results with a small goldenrod colored ad box in front, others are interspersed within the actual organic results. No longer are ads on mobile necessarily at the top of bottom of the page. \u00a0It is very important to know that this testing is mainly happening on mobile right now, but will move to the desktop when vetted. One of the big reasons for interspersing ads into the organic results, especially for mobile, is that there are only two ad slots using the old format for mobile – but there are more advertisers! Visit our post on Wednesday November 20th for part two in this series.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2013-11-18T09:19:58+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"What’s Google Got In Store for 2014? Part One","datePublished":"2013-11-18T09:19:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/"},"wordCount":426,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg","keywords":["Google","SEO","SERPs"],"articleSection":["Google","Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/","name":"What's Google Got In Store for 2014? Part One | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg","datePublished":"2013-11-18T09:19:58+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/10\/Google-Partner.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/18\/whats-google-got-in-store-for-2014-part-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"What’s Google Got In Store for 2014? Part One"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=3538"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3538\/revisions"}],"predecessor-version":[{"id":3539,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3538\/revisions\/3539"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=3538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=3538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=3538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}