{"id":3546,"date":"2013-11-26T05:46:27","date_gmt":"2013-11-26T09:46:27","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3546"},"modified":"2013-11-23T11:02:01","modified_gmt":"2013-11-23T15:02:01","slug":"the-shift-in-the-google-serps-to-value-legitimacy","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/26\/the-shift-in-the-google-serps-to-value-legitimacy\/","title":{"rendered":"The Shift in the Google SERPs to Value Legitimacy"},"content":{"rendered":"
\"Businesswoman<\/a>
Win the SEO race with a unique authoritative voice in your content.<\/figcaption><\/figure>\n

Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in social media, and activity and engagement with your content in Google+ and Google.com.<\/p>\n

That’s the new world of SEO for Google in a quick synopsis. This legitimacy of voice and authority cannot be created by scheming, spamming, or spewing content. When you really evaluate what Google is valuing and placing highly in the organic search results with the new Hummingbird algorithm, it is all about relevancy to a user’s search query and providing an answer to a long tail question or implied request. Google understands what the user wants to see based on their own unique search history and history of time, place, and engagement activity.<\/p>\n

So how can you leverage your own business\/website in this new world of Google? I say it in one word – Content. If you have quality content, that provides value to readers, answers questions, helps a reader to further understand a topic in your niche, and that content is shared by others, you will be rewarded with a higher search position as you improve your own relevancy.<\/p>\n

The beauty of this new Google algorithm is that anyone can do it. You don’t need to buy links, hire an SEO firm to spin content or list you at directories you’ve never heard of, you just need to focus on being unique, transparent, and provide information of value.<\/p>\n

If you need help moving your website forward with this type of focus, we may be a good match for your need. I invite you to find out more by visiting our website<\/a> for more information on what we do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in social media, and activity and engagement with your content in Google+ and Google.com. That’s the new world of SEO for Google in a quick synopsis. This legitimacy of voice and authority cannot be created by scheming, spamming, or spewing content. When you really evaluate what Google is valuing and placing highly in the organic search results with the new Hummingbird algorithm, it is all about relevancy to a user’s search query and providing an answer to a long tail question or implied request. Google understands what the user wants to see based on their own unique search history and history of time, place, and engagement activity. So how can you leverage your own business\/website in this new world of Google? I say it in one word – Content. If you have quality content, that provides value to readers, answers questions, helps a reader to further understand a topic in your niche, and that content is shared by others, you will be rewarded with a higher search position as you improve your own relevancy. The beauty of this new Google algorithm is that anyone can do it. You don’t need to buy links, hire an SEO firm to spin content or list you at directories you’ve never heard of, you just need to focus on being unique, transparent, and provide information of value. If you need help moving your website forward with this type of focus, we may be a good match for your need. I invite you to find out more by visiting our website for more information on what we do.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17,211],"tags":[438,198],"class_list":["post-3546","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","category-web-content","tag-google","tag-seo"],"yoast_head":"\nThe Shift in the Google SERPs to Value Legitimacy | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/26\/the-shift-in-the-google-serps-to-value-legitimacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shift in the Google SERPs to Value Legitimacy | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in social media, and activity and engagement with your content in Google+ and Google.com. That’s the new world of SEO for Google in a quick synopsis. This legitimacy of voice and authority cannot be created by scheming, spamming, or spewing content. When you really evaluate what Google is valuing and placing highly in the organic search results with the new Hummingbird algorithm, it is all about relevancy to a user’s search query and providing an answer to a long tail question or implied request. Google understands what the user wants to see based on their own unique search history and history of time, place, and engagement activity. So how can you leverage your own business\/website in this new world of Google? I say it in one word – Content. 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I invite you to find out more by visiting our website for more information on what we do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/11\/26\/the-shift-in-the-google-serps-to-value-legitimacy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-26T09:46:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2013\/11\/MP9004243841-200x200.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta 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