{"id":3597,"date":"2014-01-16T05:05:53","date_gmt":"2014-01-16T09:05:53","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3597"},"modified":"2014-01-13T09:07:21","modified_gmt":"2014-01-13T13:07:21","slug":"why-does-your-page-and-website-fluctuate-in-organic-placement-2","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/16\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\/","title":{"rendered":"Why Does Your Page and Website Fluctuate in Organic Placement?"},"content":{"rendered":"<figure id=\"attachment_530\" aria-describedby=\"caption-attachment-530\" style=\"width: 238px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-530\" alt=\"Build web authority and trust to place better on Google.com.\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001-238x300.jpg\" width=\"238\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001-238x300.jpg 238w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001.jpg 834w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/><\/a><figcaption id=\"caption-attachment-530\" class=\"wp-caption-text\">Build web authority and trust to place better on Google.com.<\/figcaption><\/figure>\n<p>It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why?<\/p>\n<p>Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in this video found on YouTube <a href=\"http:\/\/youtu.be\/BzfK6isC7CA\">http:\/\/youtu.be\/BzfK6isC7CA<\/a>.<\/p>\n<p><strong>Here&#8217;s a synopsis of his comments as to why there is fluctuation:<\/strong><\/p>\n<ul>\n<li>As Google spiders the Web, it may find similar content knocking down your placement.<\/li>\n<li>New content may be created over time that is more recent and knocks down your content&#8217;s placement.<\/li>\n<li>Google initially boosts the page and then drops it if over time it does not garner backlinks.<\/li>\n<li>Google is initially guessing where a page should place and then understands later due to links and co-citation if the page should continue to stay highly placed.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in this video found on YouTube http:\/\/youtu.be\/BzfK6isC7CA. Here&#8217;s a synopsis of his comments as to why there is fluctuation: As Google spiders the Web, it may find similar content knocking down your placement. New content may be created over time that is more recent and knocks down your content&#8217;s placement. Google initially boosts the page and then drops it if over time it does not garner backlinks. Google is initially guessing where a page should place and then understands later due to links and co-citation if the page should continue to stay highly placed.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[198],"class_list":["post-3597","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Does Your Page and Website Fluctuate in Organic Placement? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/16\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Does Your Page and Website Fluctuate in Organic Placement? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in this video found on YouTube http:\/\/youtu.be\/BzfK6isC7CA. Here&#8217;s a synopsis of his comments as to why there is fluctuation: As Google spiders the Web, it may find similar content knocking down your placement. New content may be created over time that is more recent and knocks down your content&#8217;s placement. Google initially boosts the page and then drops it if over time it does not garner backlinks. Google is initially guessing where a page should place and then understands later due to links and co-citation if the page should continue to stay highly placed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/16\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-16T09:05:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001-238x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Why Does Your Page and Website Fluctuate in Organic Placement?\",\"datePublished\":\"2014-01-16T09:05:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/\"},\"wordCount\":177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2008\\\/05\\\/mpj043839500001-238x300.jpg\",\"keywords\":[\"SEO\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/16\\\/why-does-your-page-and-website-fluctuate-in-organic-placement-2\\\/\",\"name\":\"Why Does Your Page and Website Fluctuate in Organic Placement? 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