{"id":3611,"date":"2014-01-30T05:30:06","date_gmt":"2014-01-30T09:30:06","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3611"},"modified":"2014-01-25T10:44:48","modified_gmt":"2014-01-25T14:44:48","slug":"google-states-they-do-not-use-facebook-or-twitter-for-ranking","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/30\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\/","title":{"rendered":"Google States They Do Not Use Facebook or Twitter for Ranking"},"content":{"rendered":"<p>Matt Cutts, the lead Spam Engineer at Google revealed just this last week that Google is not using Facebook or Twitter posts or profiles for index ranking. This is very big news and a change in what Google has stated about how social impacts their algorithm.<\/p>\n<p><a href=\"http:\/\/youtu.be\/udqtSM-6QbQ\">You can watch the full YouTube video here.<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/udqtSM-6QbQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Here&#8217;s the bottom-line about using social media and Google rankings:<\/strong><\/p>\n<p>1. Google is not ranking your site based on the activity you have on social media profiles like Facebook and Twitter.<\/p>\n<p>2. Google does look at links that are shared on these social sites just like they look at content pages <strong>when<\/strong> they can spider the content.<\/p>\n<p>3. Google is concerned about using social profiles to create &#8220;identity&#8221; as this may change or be blocked over time.<\/p>\n<p>4. Google is not recording, for their algorithm, the number of likes or followers a social profile has.<\/p>\n<p>5. Matt Cutts states that he personally likes social profiles for sharing and driving traffic, but does not\u00a0recommend using\u00a0them as an avenue to impact Google search placement.<\/p>\n<p>This is an interesting change for Google as previously Google has stated that<strong> it did include<\/strong> likes and follower numbers as part of social signals and that these social signals impacted organic placement.<\/p>\n<p>My recommendation is to continue to use Twitter and Facebook if it makes sense to do so. Some businesses have a rich forum on Facebook and should not abandon their followers just because they now don&#8217;t get SEO juice from activity there. But for SEO&#8217;s to encourage social media interaction now appears to be just one more SEO tactic that Google is clearly disavowing as a way to get organic placement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Cutts, the lead Spam Engineer at Google revealed just this last week that Google is not using Facebook or Twitter posts or profiles for index ranking. This is very big news and a change in what Google has stated about how social impacts their algorithm. You can watch the full YouTube video here. Here&#8217;s the bottom-line about using social media and Google rankings: 1. Google is not ranking your site based on the activity you have on social media profiles like Facebook and Twitter. 2. Google does look at links that are shared on these social sites just like they look at content pages when they can spider the content. 3. Google is concerned about using social profiles to create &#8220;identity&#8221; as this may change or be blocked over time. 4. Google is not recording, for their algorithm, the number of likes or followers a social profile has. 5. Matt Cutts states that he personally likes social profiles for sharing and driving traffic, but does not\u00a0recommend using\u00a0them as an avenue to impact Google search placement. This is an interesting change for Google as previously Google has stated that it did include likes and follower numbers as part of social signals and that these social signals impacted organic placement. My recommendation is to continue to use Twitter and Facebook if it makes sense to do so. Some businesses have a rich forum on Facebook and should not abandon their followers just because they now don&#8217;t get SEO juice from activity there. But for SEO&#8217;s to encourage social media interaction now appears to be just one more SEO tactic that Google is clearly disavowing as a way to get organic placement.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219,35,17,29,195],"tags":[449,438,198,443],"class_list":["post-3611","post","type-post","status-publish","format-standard","hentry","category-facebook","category-google","category-search-engine-optimization","category-bright-idea-tips","category-twitter","tag-facebook","tag-google","tag-seo","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google States They Do Not Use Facebook or Twitter for Ranking | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/30\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google States They Do Not Use Facebook or Twitter for Ranking | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Matt Cutts, the lead Spam Engineer at Google revealed just this last week that Google is not using Facebook or Twitter posts or profiles for index ranking. This is very big news and a change in what Google has stated about how social impacts their algorithm. You can watch the full YouTube video here. Here&#8217;s the bottom-line about using social media and Google rankings: 1. Google is not ranking your site based on the activity you have on social media profiles like Facebook and Twitter. 2. Google does look at links that are shared on these social sites just like they look at content pages when they can spider the content. 3. Google is concerned about using social profiles to create &#8220;identity&#8221; as this may change or be blocked over time. 4. Google is not recording, for their algorithm, the number of likes or followers a social profile has. 5. Matt Cutts states that he personally likes social profiles for sharing and driving traffic, but does not\u00a0recommend using\u00a0them as an avenue to impact Google search placement. This is an interesting change for Google as previously Google has stated that it did include likes and follower numbers as part of social signals and that these social signals impacted organic placement. My recommendation is to continue to use Twitter and Facebook if it makes sense to do so. Some businesses have a rich forum on Facebook and should not abandon their followers just because they now don&#8217;t get SEO juice from activity there. But for SEO&#8217;s to encourage social media interaction now appears to be just one more SEO tactic that Google is clearly disavowing as a way to get organic placement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/01\/30\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-30T09:30:06+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google States They Do Not Use Facebook or Twitter for Ranking\",\"datePublished\":\"2014-01-30T09:30:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/\"},\"wordCount\":288,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Facebook\",\"Google\",\"SEO\",\"Twitter\"],\"articleSection\":[\"Facebook\",\"Google\",\"Search Engine Optimization\",\"Tips\",\"Twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/\",\"name\":\"Google States They Do Not Use Facebook or Twitter for Ranking | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2014-01-30T09:30:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/01\\\/30\\\/google-states-they-do-not-use-facebook-or-twitter-for-ranking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google States They Do Not Use Facebook or Twitter for Ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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