{"id":3624,"date":"2014-02-13T05:29:21","date_gmt":"2014-02-13T09:29:21","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3624"},"modified":"2014-02-08T09:41:49","modified_gmt":"2014-02-08T13:41:49","slug":"building-links-using-article-directories-is-a-dead-strategy","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/02\/13\/building-links-using-article-directories-is-a-dead-strategy\/","title":{"rendered":"Building Links Using Article Directories is a Dead Strategy"},"content":{"rendered":"<p>Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed.<\/p>\n<p>Unfortunately, there are many business owners who are still using this tactic and are encouraged to embrace this tactic by SEO firms mainly based in India. It is very important to know that using this type of tactic today may actually work against you.<\/p>\n<p>Make sure to watch this video on this topic from Matt Cutts the lead web spam engineer from Google and the voice to my industry. <a href=\"http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q\">http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Bo75Og4M34Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>It is important to understand that this approach was highly useful and beneficial to websites one and definitely two years ago. But now using this tactic may actually drop your organic placement. Guest blogging is also another high profile tactic that has also fallen under Google&#8217;s eyes and has also been disavowed as a usable tactic to improve organic search placement.<\/p>\n<p>With Google focusing on high quality unique content, that is not overly keyword dense, and has high user relevancy as tested through click through rate, time on page, and personal search history it is nearly impossible to scam your way to the top of the organic results.<\/p>\n<p>A much better approach for placement today is to focus on improving the user experience on your website, refining the message, and promoting your site to generate traffic on social media and Google AdWords.<\/p>\n<p>There will always be sites that are placed in the top ten slots on Google but getting there now is no longer an art form but rather creating the very best user experience that is the most relevant to a unique search query.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed. Unfortunately, there are many business owners who are still using this tactic and are encouraged to embrace this tactic by SEO firms mainly based in India. It is very important to know that using this type of tactic today may actually work against you. Make sure to watch this video on this topic from Matt Cutts the lead web spam engineer from Google and the voice to my industry. http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q It is important to understand that this approach was highly useful and beneficial to websites one and definitely two years ago. But now using this tactic may actually drop your organic placement. Guest blogging is also another high profile tactic that has also fallen under Google&#8217;s eyes and has also been disavowed as a usable tactic to improve organic search placement. With Google focusing on high quality unique content, that is not overly keyword dense, and has high user relevancy as tested through click through rate, time on page, and personal search history it is nearly impossible to scam your way to the top of the organic results. A much better approach for placement today is to focus on improving the user experience on your website, refining the message, and promoting your site to generate traffic on social media and Google AdWords. There will always be sites that are placed in the top ten slots on Google but getting there now is no longer an art form but rather creating the very best user experience that is the most relevant to a unique search query.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,357,17],"tags":[198],"class_list":["post-3624","post","type-post","status-publish","format-standard","hentry","category-google","category-news-trends","category-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Links Using Article Directories is a Dead Strategy | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/02\/13\/building-links-using-article-directories-is-a-dead-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Links Using Article Directories is a Dead Strategy | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed. Unfortunately, there are many business owners who are still using this tactic and are encouraged to embrace this tactic by SEO firms mainly based in India. It is very important to know that using this type of tactic today may actually work against you. Make sure to watch this video on this topic from Matt Cutts the lead web spam engineer from Google and the voice to my industry. http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q It is important to understand that this approach was highly useful and beneficial to websites one and definitely two years ago. But now using this tactic may actually drop your organic placement. Guest blogging is also another high profile tactic that has also fallen under Google&#8217;s eyes and has also been disavowed as a usable tactic to improve organic search placement. With Google focusing on high quality unique content, that is not overly keyword dense, and has high user relevancy as tested through click through rate, time on page, and personal search history it is nearly impossible to scam your way to the top of the organic results. A much better approach for placement today is to focus on improving the user experience on your website, refining the message, and promoting your site to generate traffic on social media and Google AdWords. There will always be sites that are placed in the top ten slots on Google but getting there now is no longer an art form but rather creating the very best user experience that is the most relevant to a unique search query.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/02\/13\/building-links-using-article-directories-is-a-dead-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T09:29:21+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Building Links Using Article Directories is a Dead Strategy\",\"datePublished\":\"2014-02-13T09:29:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"SEO\"],\"articleSection\":[\"Google\",\"News &amp; Trends\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/\",\"name\":\"Building Links Using Article Directories is a Dead Strategy | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2014-02-13T09:29:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/02\\\/13\\\/building-links-using-article-directories-is-a-dead-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building Links Using Article Directories is a Dead Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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