{"id":3633,"date":"2014-02-25T03:04:19","date_gmt":"2014-02-25T07:04:19","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3633"},"modified":"2014-02-23T21:07:14","modified_gmt":"2014-02-24T01:07:14","slug":"doing-an-e-newsletter-make-sure-to-do-an-online-archive-2","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/02\/25\/doing-an-e-newsletter-make-sure-to-do-an-online-archive-2\/","title":{"rendered":"Doing an e-Newsletter? Make Sure to Create An Online Archive"},"content":{"rendered":"
\"Create<\/a>
Create a newsletter archive.<\/figcaption><\/figure>\n

E-newsletters are far from dead at this point, in fact they are getting a new look by many businesses. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to\u00a0us that they have not been archiving their previous HTML newsletters on their website.<\/p>\n

If you are going to create an e-newsletter in HTML format make sure to archive a copy in a newly created online e-newsletter archive section of your website. This way not only are you sending out a e-newsletter to prospects and clients, but you are also creating new website content for search engines.<\/p>\n

If you are blogging, you can even use your best blog posts as e-newsletter content; saving time and money, as the people who will typically read your e-newsletter are usually a different demographic than the ones who will regularly read your blog.<\/p>\n

The only time you would not want to archive e-newsletters on your website would be if you had a special price offering or coupon code for use for a certain list segment.<\/p>\n

To get an idea of how you can create your own archive here is our own \u00a0e-newsletter archive<\/a> to review for ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-newsletters are far from dead at this point, in fact they are getting a new look by many businesses. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to\u00a0us that they have not been archiving their previous HTML newsletters on their website. If you are going to create an e-newsletter in HTML format make sure to archive a copy in a newly created online e-newsletter archive section of your website. This way not only are you sending out a e-newsletter to prospects and clients, but you are also creating new website content for search engines. If you are blogging, you can even use your best blog posts as e-newsletter content; saving time and money, as the people who will typically read your e-newsletter are usually a different demographic than the ones who will regularly read your blog. The only time you would not want to archive e-newsletters on your website would be if you had a special price offering or coupon code for use for a certain list segment. To get an idea of how you can create your own archive here is our own \u00a0e-newsletter archive to review for ideas.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[439,401],"class_list":["post-3633","post","type-post","status-publish","format-standard","hentry","category-e-newsletters","tag-e-newsletters","tag-newsletters"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=3633"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3633\/revisions"}],"predecessor-version":[{"id":3634,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3633\/revisions\/3634"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=3633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=3633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=3633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}