{"id":3679,"date":"2014-04-17T03:02:45","date_gmt":"2014-04-17T07:02:45","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3679"},"modified":"2014-04-12T06:14:18","modified_gmt":"2014-04-12T10:14:18","slug":"bing-ads-announces-product-ads","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/04\/17\/bing-ads-announces-product-ads\/","title":{"rendered":"Bing Ads Announces Product Ads"},"content":{"rendered":"<figure id=\"attachment_3680\" aria-describedby=\"caption-attachment-3680\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/04\/MP9003211351.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3680\" alt=\"Google and Bing Product Ads Generate a Strong ROI\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/04\/MP9003211351-200x280.jpg\" width=\"200\" height=\"280\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/04\/MP9003211351-200x280.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/04\/MP9003211351.jpg 428w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3680\" class=\"wp-caption-text\">Google and Bing Product Ads Generate a Strong ROI<\/figcaption><\/figure>\n<p>New into the e-commerce product selling market with product images in their search results, Bing Ads enters with a new service offering called Bing Product Ads. With huge returns for e-commerce stores and familiarity with Google Shopping (previously known as Product Listing Ads), Bing Product Ads is sure to be a hit. For early embracers of this new program the ability for them to own their product market on Bing is a huge incentive to move in fast. Well, at least for now, while there is not strong competition for buyers. <a href=\"http:\/\/advertise.bingads.microsoft.com\/en-us\/blogpost\/129114\/bing-ads-blog\/introducing-product-ads-a-great-way-to-advertise-on-bing-ads\" target=\"_blank\">You can read Bing&#8217;s full announcement.<\/a><\/p>\n<p>I have found the biggest stumbling block to businesses moving into either Google or Bing&#8217;s product program is the creation of the data feed. It is onerous to create the taxonomy to match both Bing and Google&#8217;s criteria that allows for them to sort and return your products in ads.<\/p>\n<p>I have however found that Lexity may provide the solution in regards to data feed creation. For Bing Ads, <a href=\"http:\/\/lexity.com\/apps\/bing_shopping\/pricing\" target=\"_blank\">Lexity provides several tiers of service<\/a> with monthly fees plus a click budget, and services over 36 different shopping carts. With big business now being done starting with consumers clicking a picture of a product in search results and then moving all the way to the purchase process Lexity provides the right service at the right time.<\/p>\n<p>Although not everything that Lexity sells in their own toolbox has value, the Bing Ads and Google Shopping programs are of important note and something that e-commerce stores should definitely consider using. The ROI that I have seen from clients of mine that are using Lexity to create the product ads for Bing and Google is extremely good.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New into the e-commerce product selling market with product images in their search results, Bing Ads enters with a new service offering called Bing Product Ads. With huge returns for e-commerce stores and familiarity with Google Shopping (previously known as Product Listing Ads), Bing Product Ads is sure to be a hit. For early embracers of this new program the ability for them to own their product market on Bing is a huge incentive to move in fast. Well, at least for now, while there is not strong competition for buyers. You can read Bing&#8217;s full announcement. I have found the biggest stumbling block to businesses moving into either Google or Bing&#8217;s product program is the creation of the data feed. It is onerous to create the taxonomy to match both Bing and Google&#8217;s criteria that allows for them to sort and return your products in ads. I have however found that Lexity may provide the solution in regards to data feed creation. For Bing Ads, Lexity provides several tiers of service with monthly fees plus a click budget, and services over 36 different shopping carts. With big business now being done starting with consumers clicking a picture of a product in search results and then moving all the way to the purchase process Lexity provides the right service at the right time. Although not everything that Lexity sells in their own toolbox has value, the Bing Ads and Google Shopping programs are of important note and something that e-commerce stores should definitely consider using. The ROI that I have seen from clients of mine that are using Lexity to create the product ads for Bing and Google is extremely good.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,380],"tags":[451,460],"class_list":["post-3679","post","type-post","status-publish","format-standard","hentry","category-bing","category-bing-ads","tag-bing","tag-bing-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bing Ads Announces Product Ads | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/04\/17\/bing-ads-announces-product-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Ads Announces Product Ads | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"New into the e-commerce product selling market with product images in their search results, Bing Ads enters with a new service offering called Bing Product Ads. With huge returns for e-commerce stores and familiarity with Google Shopping (previously known as Product Listing Ads), Bing Product Ads is sure to be a hit. For early embracers of this new program the ability for them to own their product market on Bing is a huge incentive to move in fast. Well, at least for now, while there is not strong competition for buyers. You can read Bing&#8217;s full announcement. I have found the biggest stumbling block to businesses moving into either Google or Bing&#8217;s product program is the creation of the data feed. It is onerous to create the taxonomy to match both Bing and Google&#8217;s criteria that allows for them to sort and return your products in ads. I have however found that Lexity may provide the solution in regards to data feed creation. For Bing Ads, Lexity provides several tiers of service with monthly fees plus a click budget, and services over 36 different shopping carts. With big business now being done starting with consumers clicking a picture of a product in search results and then moving all the way to the purchase process Lexity provides the right service at the right time. Although not everything that Lexity sells in their own toolbox has value, the Bing Ads and Google Shopping programs are of important note and something that e-commerce stores should definitely consider using. The ROI that I have seen from clients of mine that are using Lexity to create the product ads for Bing and Google is extremely good.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/04\/17\/bing-ads-announces-product-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-17T07:02:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/04\/MP9003211351-200x280.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Bing Ads Announces Product Ads\",\"datePublished\":\"2014-04-17T07:02:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/MP9003211351-200x280.jpg\",\"keywords\":[\"Bing\",\"Bing Ads\"],\"articleSection\":[\"Bing\",\"Bing Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/\",\"name\":\"Bing Ads Announces Product Ads | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/MP9003211351-200x280.jpg\",\"datePublished\":\"2014-04-17T07:02:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/MP9003211351-200x280.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/MP9003211351-200x280.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/04\\\/17\\\/bing-ads-announces-product-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bing Ads Announces Product Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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