{"id":3717,"date":"2014-06-03T03:37:40","date_gmt":"2014-06-03T07:37:40","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3717"},"modified":"2014-06-03T09:33:24","modified_gmt":"2014-06-03T13:33:24","slug":"building-links-with-dead-strategies","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/06\/03\/building-links-with-dead-strategies\/","title":{"rendered":"Building Links With Dead Strategies"},"content":{"rendered":"
\"We<\/a>
We create customer-winning content.<\/figcaption><\/figure>\n

Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed.<\/p>\n

Unfortunately, there are many business owners who are still using this tactic and are encouraged to embrace this tactic by SEO firms. It is very important to know that using this type of tactic today may actually work against you.<\/p>\n

Make sure to watch this video on this topic from Matt Cutts the lead web spam engineer from Google and the voice to my industry. http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q <\/a><\/p>\n

Now using this tactic to build inbound links may actually drop your organic placement. Guest blogging is also another high profile tactic that has also fallen under Google\u2019s eyes and has also been disavowed as a usable tactic to improve organic search placement.<\/p>\n

With Google focusing on high quality unique content, that is not overly keyword dense, and has high user relevancy as tested through click through rate, time on page, and personal search history it is nearly impossible to scam your way to the top of the organic results.<\/p>\n

A much better approach for placement today is to focus on improving the user experience on your website, refining the message, and promoting your site to generate traffic on social media and Google AdWords. There will always be sites that are placed in the top ten slots on Google but getting there now is no longer an art form but rather creating the very best user experience that is the most relevant to a unique search query.<\/p>\n

For help in creating user-centric content and blog posts<\/a> please make sure to review our service offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed. Unfortunately, there are many business owners who are still using this tactic and are encouraged to embrace this tactic by SEO firms. It is very important to know that using this type of tactic today may actually work against you. Make sure to watch this video on this topic from Matt Cutts the lead web spam engineer from Google and the voice to my industry. http:\/\/www.youtube.com\/watch?v=Bo75Og4M34Q Now using this tactic to build inbound links may actually drop your organic placement. Guest blogging is also another high profile tactic that has also fallen under Google\u2019s eyes and has also been disavowed as a usable tactic to improve organic search placement. With Google focusing on high quality unique content, that is not overly keyword dense, and has high user relevancy as tested through click through rate, time on page, and personal search history it is nearly impossible to scam your way to the top of the organic results. A much better approach for placement today is to focus on improving the user experience on your website, refining the message, and promoting your site to generate traffic on social media and Google AdWords. There will always be sites that are placed in the top ten slots on Google but getting there now is no longer an art form but rather creating the very best user experience that is the most relevant to a unique search query. For help in creating user-centric content and blog posts please make sure to review our service offerings.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,35],"tags":[438,198],"class_list":["post-3717","post","type-post","status-publish","format-standard","hentry","category-blogging","category-google","tag-google","tag-seo"],"yoast_head":"\nBuilding Links With Dead Strategies | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/06\/03\/building-links-with-dead-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Links With Dead Strategies | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously good tactic that Google has disavowed. 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