{"id":3731,"date":"2014-06-19T03:16:15","date_gmt":"2014-06-19T07:16:15","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3731"},"modified":"2014-06-14T08:34:19","modified_gmt":"2014-06-14T12:34:19","slug":"building-your-website-for-the-future","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/06\/19\/building-your-website-for-the-future\/","title":{"rendered":"Building Your Website for the Future"},"content":{"rendered":"
\"What<\/a>
What gets the thumbs up for websites?<\/figcaption><\/figure>\n

Based on what search engines are valuing and devaluing for organic placement what’s a business owner to do with optimizing their website to try to garner top organic search placement?<\/p>\n

1. Build your site and create your content as if there were no search engines. Over time, organic search results will become so unique and so personalized that there will be\u00a0no way to beat the system in the future. So instead, it is by far better to start now focusing on creating a winning online presence that caters to your local users and focuses on creating your business as an authority in your industry.<\/p>\n

2. Look for more ways to promote your business and website in ways other than just in the organic search results. Consider pay per click advertising promotion, newsworthy press releases, writing articles for industry magazines, and creating question and answer articles for your local newspaper.<\/p>\n

3. Focus on location specificity in your content and on your website. Work to own your local marketplace. Make sure your phone number and address with full location and zip code are placed on every site of your website.<\/p>\n

4. Work to connect with local resources like the Chamber of Commerce and other local business organizations. You can participate plus show a link to your website when you become a member. But remember this is way more than just building local links, this is about working your local network and building a location specific base. If you are a brick and mortar store, building loyalty programs with a smartphone app now becomes incredibly important as Google will use the data from smartphone users who actually visit your location to boost your results in the organic search results both in mobile and on desktops.<\/p>\n

5. Watch the bounce rates on your website pages. It used to be a good strategy to include a lot of informational content on your website to build traffic numbers, but now that strategy may be driving a 70% to 80% bounce rate on your site which you must now work actively to lower to the industry average of about 46%. That may mean getting rid of articles and informational content that had been built before to solely establish industry authority.<\/p>\n

Many of the things that search engines are now valuing to provide tailored organic search results are simply not scammable. It is becoming very difficult to garner search placement based on a strategy of serving content to please search engines. Instead, I recommend the tactic of becoming meaningful to your location specific users and supplement national visibility with pay per click advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Based on what search engines are valuing and devaluing for organic placement what’s a business owner to do with optimizing their website to try to garner top organic search placement? 1. Build your site and create your content as if there were no search engines. Over time, organic search results will become so unique and so personalized that there will be\u00a0no way to beat the system in the future. So instead, it is by far better to start now focusing on creating a winning online presence that caters to your local users and focuses on creating your business as an authority in your industry. 2. Look for more ways to promote your business and website in ways other than just in the organic search results. Consider pay per click advertising promotion, newsworthy press releases, writing articles for industry magazines, and creating question and answer articles for your local newspaper. 3. Focus on location specificity in your content and on your website. Work to own your local marketplace. Make sure your phone number and address with full location and zip code are placed on every site of your website. 4. Work to connect with local resources like the Chamber of Commerce and other local business organizations. You can participate plus show a link to your website when you become a member. But remember this is way more than just building local links, this is about working your local network and building a location specific base. If you are a brick and mortar store, building loyalty programs with a smartphone app now becomes incredibly important as Google will use the data from smartphone users who actually visit your location to boost your results in the organic search results both in mobile and on desktops. 5. Watch the bounce rates on your website pages. It used to be a good strategy to include a lot of informational content on your website to build traffic numbers, but now that strategy may be driving a 70% to 80% bounce rate on your site which you must now work actively to lower to the industry average of about 46%. That may mean getting rid of articles and informational content that had been built before to solely establish industry authority. Many of the things that search engines are now valuing to provide tailored organic search results are simply not scammable. It is becoming very difficult to garner search placement based on a strategy of serving content to please search engines. Instead, I recommend the tactic of becoming meaningful to your location specific users and supplement national visibility with pay per click advertising.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[198],"class_list":["post-3731","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-seo"],"yoast_head":"\nBuilding Your Website for the Future | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/06\/19\/building-your-website-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Website for the Future | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Based on what search engines are valuing and devaluing for organic placement what’s a business owner to do with optimizing their website to try to garner top organic search placement? 1. Build your site and create your content as if there were no search engines. Over time, organic search results will become so unique and so personalized that there will be\u00a0no way to beat the system in the future. So instead, it is by far better to start now focusing on creating a winning online presence that caters to your local users and focuses on creating your business as an authority in your industry. 2. Look for more ways to promote your business and website in ways other than just in the organic search results. Consider pay per click advertising promotion, newsworthy press releases, writing articles for industry magazines, and creating question and answer articles for your local newspaper. 3. Focus on location specificity in your content and on your website. Work to own your local marketplace. Make sure your phone number and address with full location and zip code are placed on every site of your website. 4. Work to connect with local resources like the Chamber of Commerce and other local business organizations. You can participate plus show a link to your website when you become a member. But remember this is way more than just building local links, this is about working your local network and building a location specific base. If you are a brick and mortar store, building loyalty programs with a smartphone app now becomes incredibly important as Google will use the data from smartphone users who actually visit your location to boost your results in the organic search results both in mobile and on desktops. 5. Watch the bounce rates on your website pages. It used to be a good strategy to include a lot of informational content on your website to build traffic numbers, but now that strategy may be driving a 70% to 80% bounce rate on your site which you must now work actively to lower to the industry average of about 46%. That may mean getting rid of articles and informational content that had been built before to solely establish industry authority. Many of the things that search engines are now valuing to provide tailored organic search results are simply not scammable. It is becoming very difficult to garner search placement based on a strategy of serving content to please search engines. Instead, I recommend the tactic of becoming meaningful to your location specific users and supplement national visibility with pay per click advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/06\/19\/building-your-website-for-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-19T07:16:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/06\/MP9004311531-200x200.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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