{"id":3897,"date":"2014-12-10T03:17:27","date_gmt":"2014-12-10T07:17:27","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3897"},"modified":"2014-12-06T09:30:25","modified_gmt":"2014-12-06T13:30:25","slug":"adwords-conversions-move-to-the-mobile-space","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/","title":{"rendered":"AdWords Conversions Move to the Mobile Space"},"content":{"rendered":"<figure id=\"attachment_3852\" aria-describedby=\"caption-attachment-3852\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3852\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg\" alt=\"Beautiful young woman talking on mobile phone\" width=\"200\" height=\"133\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521.jpg 849w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3852\" class=\"wp-caption-text\">Smartphones are no longer a luxury but a necessity.<\/figcaption><\/figure>\n<p>I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend\u00a0&#8211; that is the importance of mobile for lead conversions.<\/p>\n<p>Of specific note is that for some clients, mobile has become their sole avenue for lead generation. For some, no longer do people take time to complete the contact form on their website, it is all click to call and with nearly all leads coming in via mobile activity.<\/p>\n<p>Specifically, I see this activity on accounts that have a very strong location specificity; such as accounts for doctors, dentists, lawyers, and heating and air conditioning service providers. If the product you sell is relatively expensive, typically the desktop and tablet arena is still where most of your leads will come from, but for many mobile is REALLY ramping up.<\/p>\n<p>What I&#8217;ve found is by installing website call tracking from AdWords on a website, we are getting a fuller view of how clients are using AdWords and how the client is getting lead conversions. I am finding that AdWords is driving a huge amount of call traffic for clients that we previously could not track. With this information, we are also finding out that a call versus an email conversion is now\u00a0your consumers action preference.<\/p>\n<p>I find that the way people use AdWords, perform research, and how leads are now\u00a0generated has changed, and significantly so. Make sure that your website and your AdWords account is set up properly to take advantage of this strong emerging trend that is mobile driven. This is the future for AdWords not just a short term trend.<\/p>\n<p>If you need a savvy AdWords account manager, who just also happens to be a Google Partner to help you ramp up your conversion activity, you&#8217;ll want to <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\" target=\"_blank\">look over our service offerings today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend\u00a0&#8211; that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their sole avenue for lead generation. For some, no longer do people take time to complete the contact form on their website, it is all click to call and with nearly all leads coming in via mobile activity. Specifically, I see this activity on accounts that have a very strong location specificity; such as accounts for doctors, dentists, lawyers, and heating and air conditioning service providers. If the product you sell is relatively expensive, typically the desktop and tablet arena is still where most of your leads will come from, but for many mobile is REALLY ramping up. What I&#8217;ve found is by installing website call tracking from AdWords on a website, we are getting a fuller view of how clients are using AdWords and how the client is getting lead conversions. I am finding that AdWords is driving a huge amount of call traffic for clients that we previously could not track. With this information, we are also finding out that a call versus an email conversion is now\u00a0your consumers action preference. I find that the way people use AdWords, perform research, and how leads are now\u00a0generated has changed, and significantly so. Make sure that your website and your AdWords account is set up properly to take advantage of this strong emerging trend that is mobile driven. This is the future for AdWords not just a short term trend. If you need a savvy AdWords account manager, who just also happens to be a Google Partner to help you ramp up your conversion activity, you&#8217;ll want to look over our service offerings today.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,202],"tags":[182,438,454],"class_list":["post-3897","post","type-post","status-publish","format-standard","hentry","category-google","category-google-adwords","tag-adwords","tag-google","tag-mobile-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords Conversions Move to the Mobile Space | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Conversions Move to the Mobile Space | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend\u00a0&#8211; that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their sole avenue for lead generation. For some, no longer do people take time to complete the contact form on their website, it is all click to call and with nearly all leads coming in via mobile activity. Specifically, I see this activity on accounts that have a very strong location specificity; such as accounts for doctors, dentists, lawyers, and heating and air conditioning service providers. If the product you sell is relatively expensive, typically the desktop and tablet arena is still where most of your leads will come from, but for many mobile is REALLY ramping up. What I&#8217;ve found is by installing website call tracking from AdWords on a website, we are getting a fuller view of how clients are using AdWords and how the client is getting lead conversions. I am finding that AdWords is driving a huge amount of call traffic for clients that we previously could not track. With this information, we are also finding out that a call versus an email conversion is now\u00a0your consumers action preference. I find that the way people use AdWords, perform research, and how leads are now\u00a0generated has changed, and significantly so. Make sure that your website and your AdWords account is set up properly to take advantage of this strong emerging trend that is mobile driven. This is the future for AdWords not just a short term trend. If you need a savvy AdWords account manager, who just also happens to be a Google Partner to help you ramp up your conversion activity, you&#8217;ll want to look over our service offerings today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-10T07:17:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/12\\\/10\\\/adwords-conversions-move-to-the-mobile-space\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2014\\\/12\\\/10\\\/adwords-conversions-move-to-the-mobile-space\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"AdWords Conversions Move to the Mobile 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If you need a savvy AdWords account manager, who just also happens to be a Google Partner to help you ramp up your conversion activity, you&#8217;ll want to look over our service offerings today.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2014-12-10T07:17:27+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"AdWords Conversions Move to the Mobile Space","datePublished":"2014-12-10T07:17:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/"},"wordCount":339,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg","keywords":["AdWords","Google","Mobile Web"],"articleSection":["Google","Google AdWords"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/","name":"AdWords Conversions Move to the Mobile Space | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg","datePublished":"2014-12-10T07:17:27+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/10\/MP9004422521-200x133.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2014\/12\/10\/adwords-conversions-move-to-the-mobile-space\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"AdWords Conversions Move to the Mobile Space"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - 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