{"id":392,"date":"2008-04-18T06:26:00","date_gmt":"2008-04-18T11:26:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=392"},"modified":"2012-03-04T18:52:31","modified_gmt":"2012-03-04T22:52:31","slug":"adwords-it-is-not-add-on-selling-it-is-about-success","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/18\/adwords-it-is-not-add-on-selling-it-is-about-success\/","title":{"rendered":"AdWords, It is Not Add-On Selling, It is About Success"},"content":{"rendered":"<p>We&#8217;ve made a pretty sweeping change in our <a href=\"http:\/\/www.mccordweb.com\/internet-marketing\/adwords-quick-start.php\">Google AdWords account set up service<\/a>. We now bundle our research and set up with the first four weeks of account management. This is not about building a sale as nearly all of our clients had bought the first four weeks of management, but it is about helping your program to be successful.<\/p>\n<p>Find out why this is crucial to your success with <a href=\"http:\/\/www.mccordweb.com\/weblogs\/2008\/04\/why-first-four-weeks-is-crucial-to.html\">Google AdWords in our post at Web-World Watch and what happens typically to an account in the first week<\/a>. We see the same pattern over and over and know from experience what to do to bring you through the &#8220;crash&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve made a pretty sweeping change in our Google AdWords account set up service. We now bundle our research and set up with the first four weeks of account management. This is not about building a sale as nearly all of our clients had bought the first four weeks of management, but it is about helping your program to be successful. Find out why this is crucial to your success with Google AdWords in our post at Web-World Watch and what happens typically to an account in the first week. We see the same pattern over and over and know from experience what to do to bring you through the &#8220;crash&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords, It is Not Add-On Selling, It is About Success | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/18\/adwords-it-is-not-add-on-selling-it-is-about-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords, It is Not Add-On Selling, It is About Success | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"We&#8217;ve made a pretty sweeping change in our Google AdWords account set up service. 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