{"id":394,"date":"2008-04-22T06:17:00","date_gmt":"2008-04-22T11:17:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=394"},"modified":"2012-03-04T18:52:31","modified_gmt":"2012-03-04T22:52:31","slug":"the-truth-about-google-adwords-click-cost-escalation","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/22\/the-truth-about-google-adwords-click-cost-escalation\/","title":{"rendered":"The Truth About Google AdWords Click Cost Escalation"},"content":{"rendered":"<p>Google AdWords prices have gone up. Some say it is due to advertiser competition, but how can we really know when their is zero transparency! <a href=\"http:\/\/www.mccordweb.com\/weblogs\/2008\/04\/adwords-maximum-cost-per-click-price.html\">Is Google simply manipulating the maximum cost per click advertisers will pay to suit their own need for profit?<\/a><\/p>\n<p>Read our post at Web-World Watch for real-world examples of just how bad it is getting and why you&#8217;ll need to now pay big to play on Google AdWords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords prices have gone up. Some say it is due to advertiser competition, but how can we really know when their is zero transparency! Is Google simply manipulating the maximum cost per click advertisers will pay to suit their own need for profit? Read our post at Web-World Watch for real-world examples of just how bad it is getting and why you&#8217;ll need to now pay big to play on Google AdWords.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Truth About Google AdWords Click Cost Escalation | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/22\/the-truth-about-google-adwords-click-cost-escalation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth About Google AdWords Click Cost Escalation | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google AdWords prices have gone up. Some say it is due to advertiser competition, but how can we really know when their is zero transparency! Is Google simply manipulating the maximum cost per click advertisers will pay to suit their own need for profit? 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