{"id":3990,"date":"2015-03-02T03:16:22","date_gmt":"2015-03-02T07:16:22","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3990"},"modified":"2015-02-26T20:28:35","modified_gmt":"2015-02-27T00:28:35","slug":"google-gets-serious-about-building-business-reviews-for-the-web","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/","title":{"rendered":"Google Gets Serious About Building Business Reviews for the Web"},"content":{"rendered":"
\"Two<\/a>
Google is going after building local business reviews by real people.<\/figcaption><\/figure>\n

Just this last week I joined the ranks of Google’s local reviewers. Google has quietly put the word out that it wants to enlist its own approved writers to start building reviews on local businesses. Google calls their program “Local Guides”.<\/p>\n

You too can apply to be a writer.<\/a> I am not sure what their criteria is to be approved, but as I am already reviewing local businesses and write regularly for many venues, I was approved the same day.<\/p>\n

Here are the perks you’ll get based on the amount of reviews you write<\/a>.\u00a0 There is no money involved, just bragging rights, really.<\/p>\n

That being said, what is interesting is to identify is that Google considers reviews done by real people to be important.\u00a0So important that it is enticing a wide variety of\u00a0individuals to beef up the number of business reviews in the Google Places arena by creating a special program complete with enticements for 5, 50, and 200 review levels.<\/p>\n

If you need help with reviews for your own business and you are not getting the action you need from Google’s Local Guides I invite you to review our Brand Booster program<\/a> to help build online reviews and web visibility.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Just this last week I joined the ranks of Google’s local reviewers. Google has quietly put the word out that it wants to enlist its own approved writers to start building reviews on local businesses. Google calls their program “Local Guides”. You too can apply to be a writer. I am not sure what their criteria is to be approved, but as I am already reviewing local businesses and write regularly for many venues, I was approved the same day. Here are the perks you’ll get based on the amount of reviews you write.\u00a0 There is no money involved, just bragging rights, really. That being said, what is interesting is to identify is that Google considers reviews done by real people to be important.\u00a0So important that it is enticing a wide variety of\u00a0individuals to beef up the number of business reviews in the Google Places arena by creating a special program complete with enticements for 5, 50, and 200 review levels. If you need help with reviews for your own business and you are not getting the action you need from Google’s Local Guides I invite you to review our Brand Booster program to help build online reviews and web visibility.  <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,406,287,264],"tags":[461,453,243],"class_list":["post-3990","post","type-post","status-publish","format-standard","hentry","category-google","category-google-my-business","category-google-places","category-application-reviews","tag-google-my-business","tag-google-places","tag-reviews"],"yoast_head":"\nGoogle Gets Serious About Building Business Reviews for the Web | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Gets Serious About Building Business Reviews for the Web | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Just this last week I joined the ranks of Google’s local reviewers. Google has quietly put the word out that it wants to enlist its own approved writers to start building reviews on local businesses. Google calls their program “Local Guides”. You too can apply to be a writer. I am not sure what their criteria is to be approved, but as I am already reviewing local businesses and write regularly for many venues, I was approved the same day. Here are the perks you’ll get based on the amount of reviews you write.\u00a0 There is no money involved, just bragging rights, really. That being said, what is interesting is to identify is that Google considers reviews done by real people to be important.\u00a0So important that it is enticing a wide variety of\u00a0individuals to beef up the number of business reviews in the Google Places arena by creating a special program complete with enticements for 5, 50, and 200 review levels. If you need help with reviews for your own business and you are not getting the action you need from Google’s Local Guides I invite you to review our Brand Booster program to help build online reviews and web visibility.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-02T07:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Gets Serious About Building Business Reviews for the Web\",\"datePublished\":\"2015-03-02T07:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/\"},\"wordCount\":229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/DSCN2890-200x266.jpg\",\"keywords\":[\"Google My Business\",\"Google Places\",\"Reviews\"],\"articleSection\":[\"Google\",\"Google My Business\",\"Google Places\",\"Reviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/\",\"name\":\"Google Gets Serious About Building Business Reviews for the Web | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/DSCN2890-200x266.jpg\",\"datePublished\":\"2015-03-02T07:16:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/DSCN2890-200x266.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/DSCN2890-200x266.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/03\\\/02\\\/google-gets-serious-about-building-business-reviews-for-the-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Gets Serious About Building Business Reviews for the Web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Gets Serious About Building Business Reviews for the Web | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/","og_locale":"en_US","og_type":"article","og_title":"Google Gets Serious About Building Business Reviews for the Web | The Web Authority","og_description":"Just this last week I joined the ranks of Google’s local reviewers. Google has quietly put the word out that it wants to enlist its own approved writers to start building reviews on local businesses. Google calls their program “Local Guides”. You too can apply to be a writer. I am not sure what their criteria is to be approved, but as I am already reviewing local businesses and write regularly for many venues, I was approved the same day. Here are the perks you’ll get based on the amount of reviews you write.\u00a0 There is no money involved, just bragging rights, really. That being said, what is interesting is to identify is that Google considers reviews done by real people to be important.\u00a0So important that it is enticing a wide variety of\u00a0individuals to beef up the number of business reviews in the Google Places arena by creating a special program complete with enticements for 5, 50, and 200 review levels. If you need help with reviews for your own business and you are not getting the action you need from Google’s Local Guides I invite you to review our Brand Booster program to help build online reviews and web visibility.  ","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2015-03-02T07:16:22+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"Google Gets Serious About Building Business Reviews for the Web","datePublished":"2015-03-02T07:16:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/"},"wordCount":229,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg","keywords":["Google My Business","Google Places","Reviews"],"articleSection":["Google","Google My Business","Google Places","Reviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/","name":"Google Gets Serious About Building Business Reviews for the Web | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg","datePublished":"2015-03-02T07:16:22+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/DSCN2890-200x266.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2015\/03\/02\/google-gets-serious-about-building-business-reviews-for-the-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Google Gets Serious About Building Business Reviews for the Web"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=3990"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3990\/revisions"}],"predecessor-version":[{"id":3991,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/3990\/revisions\/3991"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=3990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=3990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=3990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}