{"id":4103,"date":"2015-07-20T03:40:25","date_gmt":"2015-07-20T07:40:25","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4103"},"modified":"2015-07-17T16:55:58","modified_gmt":"2015-07-17T20:55:58","slug":"what-are-you-doing-to-wean-yourself-off-pay-per-click","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/07\/20\/what-are-you-doing-to-wean-yourself-off-pay-per-click\/","title":{"rendered":"What Are You Doing to Wean Yourself Off Pay Per Click?"},"content":{"rendered":"<figure id=\"attachment_1907\" aria-describedby=\"caption-attachment-1907\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2011\/03\/info-puzzles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1907\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2011\/03\/info-puzzles.jpg\" alt=\"Puzzle pieces\" width=\"225\" height=\"104\" \/><\/a><figcaption id=\"caption-attachment-1907\" class=\"wp-caption-text\">We put the pieces together for you to build great, sharable content.<\/figcaption><\/figure>\n<p>Have you been grumping about your pay per click bill? Do you look at the unpaid\u00a0listings on Google.com and dream about appearing in the top ten results?<\/p>\n<p>If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using an on-domain blog then you are never going to wean yourself off pay per click advertising.<\/p>\n<p>You <strong>can<\/strong> get organic search activity, social shares, and build natural links when you regularly write blog posts on your website. Google and Bing love that you are keeping your content fresh and that you are building slow, natural links.\u00a0The first page a new visitor sees may just\u00a0be a blog post which then leads them into your website. You may even build your e-newsletter subscriber\u00a0base from great blog content.<\/p>\n<p>More site owners are moving away from blogging and moving into pay per click advertising forgetting that although pay per click has an immediate return, blogging and content building have a place in\u00a0a long term marketing strategy that builds value for search engines and enhances prospect engagement as well as keeping readers on your website longer.<\/p>\n<p>If you are thinking about blogging, I invite you to read samples of posts we have written to see if now may be the time for you to <a href=\"http:\/\/www.mccordweb.com\/blog-writing\/index.php\">start posting again on your blog<\/a>. Our capable blog writers and knowledgeable oversight makes the creation of sharable content easy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you been grumping about your pay per click bill? Do you look at the unpaid\u00a0listings on Google.com and dream about appearing in the top ten results? If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using an on-domain blog then you are never going to wean yourself off pay per click advertising. You can get organic search activity, social shares, and build natural links when you regularly write blog posts on your website. Google and Bing love that you are keeping your content fresh and that you are building slow, natural links.\u00a0The first page a new visitor sees may just\u00a0be a blog post which then leads them into your website. You may even build your e-newsletter subscriber\u00a0base from great blog content. More site owners are moving away from blogging and moving into pay per click advertising forgetting that although pay per click has an immediate return, blogging and content building have a place in\u00a0a long term marketing strategy that builds value for search engines and enhances prospect engagement as well as keeping readers on your website longer. If you are thinking about blogging, I invite you to read samples of posts we have written to see if now may be the time for you to start posting again on your blog. Our capable blog writers and knowledgeable oversight makes the creation of sharable content easy.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,35,17],"tags":[442,438,198],"class_list":["post-4103","post","type-post","status-publish","format-standard","hentry","category-blogging","category-google","category-search-engine-optimization","tag-blogging","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are You Doing to Wean Yourself Off Pay Per Click? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/07\/20\/what-are-you-doing-to-wean-yourself-off-pay-per-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are You Doing to Wean Yourself Off Pay Per Click? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Have you been grumping about your pay per click bill? Do you look at the unpaid\u00a0listings on Google.com and dream about appearing in the top ten results? If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using an on-domain blog then you are never going to wean yourself off pay per click advertising. You can get organic search activity, social shares, and build natural links when you regularly write blog posts on your website. Google and Bing love that you are keeping your content fresh and that you are building slow, natural links.\u00a0The first page a new visitor sees may just\u00a0be a blog post which then leads them into your website. You may even build your e-newsletter subscriber\u00a0base from great blog content. More site owners are moving away from blogging and moving into pay per click advertising forgetting that although pay per click has an immediate return, blogging and content building have a place in\u00a0a long term marketing strategy that builds value for search engines and enhances prospect engagement as well as keeping readers on your website longer. If you are thinking about blogging, I invite you to read samples of posts we have written to see if now may be the time for you to start posting again on your blog. Our capable blog writers and knowledgeable oversight makes the creation of sharable content easy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/07\/20\/what-are-you-doing-to-wean-yourself-off-pay-per-click\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-20T07:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2011\/03\/info-puzzles.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"What Are You Doing to Wean Yourself Off Pay Per Click?\",\"datePublished\":\"2015-07-20T07:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/info-puzzles.jpg\",\"keywords\":[\"Blogs\",\"Google\",\"SEO\"],\"articleSection\":[\"Blogs\",\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/07\\\/20\\\/what-are-you-doing-to-wean-yourself-off-pay-per-click\\\/\",\"name\":\"What Are You Doing to Wean Yourself Off Pay Per Click? 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