{"id":4161,"date":"2015-10-05T03:07:28","date_gmt":"2015-10-05T07:07:28","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4161"},"modified":"2015-10-02T17:16:46","modified_gmt":"2015-10-02T21:16:46","slug":"got-to-save-money-what-can-you-chop","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/10\/05\/got-to-save-money-what-can-you-chop\/","title":{"rendered":"Got to Save Money? What Can You Chop?"},"content":{"rendered":"<p>If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?<\/p>\n<h3>Chop Away<\/h3>\n<p><strong>Social Media<\/strong> &#8211; if you are paying to update Facebook,<\/p>\n<figure id=\"attachment_4019\" aria-describedby=\"caption-attachment-4019\" style=\"width: 174px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/04\/brite-idea.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4019\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/04\/brite-idea.gif\" alt=\"Bright Idea Tips to Help Marketing Budgets When Times Are Tough\" width=\"174\" height=\"163\" \/><\/a><figcaption id=\"caption-attachment-4019\" class=\"wp-caption-text\">Bright Idea Tips to Help Marketing Budgets When Times Are Tough<\/figcaption><\/figure>\n<p>Twitter and Google+ you could easily take a break to save money.<\/p>\n<p><strong>Blogging<\/strong> &#8211; try not to kill all your writing as the SEO juice you get from <a href=\"http:\/\/www.mccordweb.com\/blog-writing\/index.php\">well-written blog posts<\/a> helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.<\/p>\n<h3>Chop Not!<\/h3>\n<p><strong>Google AdWords<\/strong> &#8211; don&#8217;t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.<\/p>\n<p><strong>e-newsletters<\/strong> &#8211; they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.<\/p>\n<p>Need some practical sense to make the most of the budget you do have or to<a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\"> get AdWords to work harder for you<\/a>? <a href=\"http:\/\/www.mccordweb.com\">We&#8217;re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media &#8211; if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging &#8211; try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency. Chop Not! Google AdWords &#8211; don&#8217;t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business. e-newsletters &#8211; they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further. Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We&#8217;re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,37,202,357,17,103],"tags":[207],"class_list":["post-4161","post","type-post","status-publish","format-standard","hentry","category-blogging","category-e-newsletters","category-google-adwords","category-news-trends","category-search-engine-optimization","category-social-media","tag-business-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Got to Save Money? What Can You Chop? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/10\/05\/got-to-save-money-what-can-you-chop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Got to Save Money? What Can You Chop? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media &#8211; if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging &#8211; try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency. Chop Not! Google AdWords &#8211; don&#8217;t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business. e-newsletters &#8211; they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further. Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We&#8217;re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/10\/05\/got-to-save-money-what-can-you-chop\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T07:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/04\/brite-idea.gif\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/10\\\/05\\\/got-to-save-money-what-can-you-chop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/10\\\/05\\\/got-to-save-money-what-can-you-chop\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Got to Save Money? 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