{"id":4179,"date":"2015-10-28T03:59:49","date_gmt":"2015-10-28T07:59:49","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4179"},"modified":"2015-10-23T16:14:06","modified_gmt":"2015-10-23T20:14:06","slug":"remarketing-for-search-should-you-use-it-in-adwords","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/10\/28\/remarketing-for-search-should-you-use-it-in-adwords\/","title":{"rendered":"Remarketing for Search – Should You Use It in AdWords?"},"content":{"rendered":"
\"Beautiful<\/a>
Give us a call to chat about your Google AdWords or Bing Ads needs.<\/figcaption><\/figure>\n

I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search.<\/p>\n

What exactly does that mean and how does it work?<\/strong><\/p>\n

Well, both Google and Bing encourage account managers to use remarketing lists co-mingled with regular search advertising campaigns. And to bid only with a + bid modifier to increase the bid to people who have already been on your website.<\/p>\n

When remarketing for search first came out, it appeared to me to be just another cash grab by Big G and Big B, but the complexion of online pay per click has been changing and with more and more competition for your potential buyers’ attention, targeting someone to boost your ads position who has already been on your website, may be just the special magic you need to get them to come back and finish up their shopping cart transaction.<\/p>\n

If you “target and bid” for that market, you can even create custom ads with a coupon code to help close the sale even faster versus just bid for that audience.<\/p>\n

With organic placements on both search engines being pushed farther and farther down the page, getting serious about leveraging any online exposure to generate a sale makes perfect sense.<\/p>\n

If you are not sure how to get started with Google AdWords or Bing Ads, make sure to check out our ratings<\/a> and pricing. We’re Google Partners<\/a> and a Bing Ads Certified Company<\/a>. You’ll be in good hands when you work with Fredericksburg, Virginia based McCord Web Services.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search. What exactly does that mean and how does it work? Well, both Google and Bing encourage account managers to use remarketing lists co-mingled with regular search advertising campaigns. And to bid only with a + bid modifier to increase the bid to people who have already been on your website. When remarketing for search first came out, it appeared to me to be just another cash grab by Big G and Big B, but the complexion of online pay per click has been changing and with more and more competition for your potential buyers’ attention, targeting someone to boost your ads position who has already been on your website, may be just the special magic you need to get them to come back and finish up their shopping cart transaction. If you “target and bid” for that market, you can even create custom ads with a coupon code to help close the sale even faster versus just bid for that audience. With organic placements on both search engines being pushed farther and farther down the page, getting serious about leveraging any online exposure to generate a sale makes perfect sense. If you are not sure how to get started with Google AdWords or Bing Ads, make sure to check out our ratings and pricing. We’re Google Partners and a Bing Ads Certified Company. You’ll be in good hands when you work with Fredericksburg, Virginia based McCord Web Services.  <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[445],"class_list":["post-4179","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-google-adwords"],"yoast_head":"\nRemarketing for Search - Should You Use It in AdWords? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/10\/28\/remarketing-for-search-should-you-use-it-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing for Search - Should You Use It in AdWords? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I love remarketing for customers, but typically remarketing is used in the AdWords Display network. 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With organic placements on both search engines being pushed farther and farther down the page, getting serious about leveraging any online exposure to generate a sale makes perfect sense. If you are not sure how to get started with Google AdWords or Bing Ads, make sure to check out our ratings and pricing. We’re Google Partners and a Bing Ads Certified Company. 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