{"id":4185,"date":"2015-11-02T03:12:30","date_gmt":"2015-11-02T07:12:30","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4185"},"modified":"2015-11-02T08:32:04","modified_gmt":"2015-11-02T12:32:04","slug":"what-should-your-bounce-rate-be-part-one","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/11\/02\/what-should-your-bounce-rate-be-part-one\/","title":{"rendered":"What Should Your Bounce Rate Be? Part One"},"content":{"rendered":"<figure id=\"attachment_3872\" aria-describedby=\"caption-attachment-3872\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3872\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" alt=\"Google Partner Badge\" width=\"200\" height=\"75\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg 250w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3872\" class=\"wp-caption-text\">McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n<p>Before the advent of more than 50% of searches done in the mobile arena, a website wanted to strive for about a 45 to 50% bounce rate. Now with &#8220;in the moment&#8221; searches done on mobile accounting for more than half of all Google search traffic, the time on a website is dropping fast and bounce rates increasing.<\/p>\n<p>When I do a survey of a number of website we access here is a quick synopsis of bounce rates we are seeing.<\/p>\n<p>e-Commerce Store 73.94%<br \/>\nHome Service Provider 75.48%<br \/>\nSoftware and Security 65.62%<br \/>\nArchitectural Features 95.80%<br \/>\nHome Service Provider 62.26%<br \/>\nReal Estate Services 41.68%<br \/>\nIndustrial Product 74.58%<br \/>\nHome Services Provider 75.80%<br \/>\nAviation Industry 69.44%<br \/>\nElectrical Service 67.32%<br \/>\nHome Services 58.69%<br \/>\nHealthcare 69.13%<br \/>\nSEO Services 77.63%<br \/>\nLandscape Services 66.29%<br \/>\nCosmetic Services 72.48%<\/p>\n<p>The site average is 69.74% this is significantly higher than the benchmark of 46.9% that Google Analytics had shared three years ago as a global benchmark. Now it is not uncommon for sites with strong informational content and a blog to have a 70% plus bounce rate.<\/p>\n<p>In fact the sites in our list that have low bounce rates also typically those that have lower traffic and do not have additional \u00a0informational content on their site. They are mainly brochure-type websites focused on showcasing only their own services and do not typically have a blog.<\/p>\n<p>So what do you do with this new normal of a relatively high bounce rate, and should you be concerned? Please come back to read the rest of this two part series on Wednesday.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before the advent of more than 50% of searches done in the mobile arena, a website wanted to strive for about a 45 to 50% bounce rate. Now with &#8220;in the moment&#8221; searches done on mobile accounting for more than half of all Google search traffic, the time on a website is dropping fast and bounce rates increasing. When I do a survey of a number of website we access here is a quick synopsis of bounce rates we are seeing. e-Commerce Store 73.94% Home Service Provider 75.48% Software and Security 65.62% Architectural Features 95.80% Home Service Provider 62.26% Real Estate Services 41.68% Industrial Product 74.58% Home Services Provider 75.80% Aviation Industry 69.44% Electrical Service 67.32% Home Services 58.69% Healthcare 69.13% SEO Services 77.63% Landscape Services 66.29% Cosmetic Services 72.48% The site average is 69.74% this is significantly higher than the benchmark of 46.9% that Google Analytics had shared three years ago as a global benchmark. Now it is not uncommon for sites with strong informational content and a blog to have a 70% plus bounce rate. In fact the sites in our list that have low bounce rates also typically those that have lower traffic and do not have additional \u00a0informational content on their site. They are mainly brochure-type websites focused on showcasing only their own services and do not typically have a blog. So what do you do with this new normal of a relatively high bounce rate, and should you be concerned? Please come back to read the rest of this two part series on Wednesday. &nbsp; &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17,211,49],"tags":[438,198,440],"class_list":["post-4185","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","category-web-content","category-web-visibility","tag-google","tag-seo","tag-web-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Should Your Bounce Rate Be? Part One | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/11\/02\/what-should-your-bounce-rate-be-part-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should Your Bounce Rate Be? Part One | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Before the advent of more than 50% of searches done in the mobile arena, a website wanted to strive for about a 45 to 50% bounce rate. Now with &#8220;in the moment&#8221; searches done on mobile accounting for more than half of all Google search traffic, the time on a website is dropping fast and bounce rates increasing. When I do a survey of a number of website we access here is a quick synopsis of bounce rates we are seeing. e-Commerce Store 73.94% Home Service Provider 75.48% Software and Security 65.62% Architectural Features 95.80% Home Service Provider 62.26% Real Estate Services 41.68% Industrial Product 74.58% Home Services Provider 75.80% Aviation Industry 69.44% Electrical Service 67.32% Home Services 58.69% Healthcare 69.13% SEO Services 77.63% Landscape Services 66.29% Cosmetic Services 72.48% The site average is 69.74% this is significantly higher than the benchmark of 46.9% that Google Analytics had shared three years ago as a global benchmark. Now it is not uncommon for sites with strong informational content and a blog to have a 70% plus bounce rate. In fact the sites in our list that have low bounce rates also typically those that have lower traffic and do not have additional \u00a0informational content on their site. They are mainly brochure-type websites focused on showcasing only their own services and do not typically have a blog. So what do you do with this new normal of a relatively high bounce rate, and should you be concerned? Please come back to read the rest of this two part series on Wednesday. &nbsp; &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2015\/11\/02\/what-should-your-bounce-rate-be-part-one\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T07:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-02T12:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/11\\\/02\\\/what-should-your-bounce-rate-be-part-one\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2015\\\/11\\\/02\\\/what-should-your-bounce-rate-be-part-one\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"What Should Your Bounce Rate Be? 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