{"id":4217,"date":"2015-12-02T03:22:07","date_gmt":"2015-12-02T07:22:07","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4217"},"modified":"2015-11-27T17:42:54","modified_gmt":"2015-11-27T21:42:54","slug":"twitters-likes-or-hearts-increase-user-engagement","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2015\/12\/02\/twitters-likes-or-hearts-increase-user-engagement\/","title":{"rendered":"Twitter&#8217;s Likes or Hearts Increases User Engagement"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_4218\" aria-describedby=\"caption-attachment-4218\" style=\"width: 275px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/11\/Heart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4218\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/11\/Heart.jpg\" alt=\"A Heart is now a Like on Twitter.\" width=\"275\" height=\"275\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/11\/Heart.jpg 275w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/11\/Heart-200x200.jpg 200w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption id=\"caption-attachment-4218\" class=\"wp-caption-text\">A Heart is now a Like on Twitter.<\/figcaption><\/figure>\n<p>On Twitter now when someone likes something that you post, they don&#8217;t star it to feature it, rather they click the heart to like it.<\/p>\n<p>In our Facebook dominated world of social media, it appears that hearts are winning out over stars, but do they mean the same thing?<\/p>\n<blockquote><p>&#8220;Thing is, stars and hearts are not synonymous. To star something is to measure its quality. To heart something is to emote it.&#8221; \u00a0&#8211; From <a href=\"http:\/\/www.theverge.com\/2015\/7\/29\/9065493\/twitter-replacing-stars-with-hearts-favorites\" target=\"_blank\">TheVerge.com<\/a><\/p><\/blockquote>\n<p>Since the change to hearts, I have personally started to see more user engagement on Twitter for several of our key client accounts. Clearly users are relating to the hearts and are &#8220;liking&#8221; updates more frequently than\u00a0when the only option was to star a tweet.<\/p>\n<p>In November <a href=\"https:\/\/blog.twitter.com\/2015\/hearts-on-twitter\" target=\"_blank\">Twitter announced that it was retiring the stars and moving to hearts<\/a> and calling each heart click a like. \u00a0Clearly just a shift in icon makes a huge difference in interaction and that is good news for our clients and good news for Twitter.<\/p>\n<p>If you are on the lookout\u00a0for <a href=\"http:\/\/www.mccordweb.com\/social-media-management\/twitter-management.php\" target=\"_blank\">great writing for your Twitter account<\/a> or just want to get into the game, I invite you to check our our Twitter writing programs and pricing today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; On Twitter now when someone likes something that you post, they don&#8217;t star it to feature it, rather they click the heart to like it. In our Facebook dominated world of social media, it appears that hearts are winning out over stars, but do they mean the same thing? &#8220;Thing is, stars and hearts are not synonymous. To star something is to measure its quality. To heart something is to emote it.&#8221; \u00a0&#8211; From TheVerge.com Since the change to hearts, I have personally started to see more user engagement on Twitter for several of our key client accounts. Clearly users are relating to the hearts and are &#8220;liking&#8221; updates more frequently than\u00a0when the only option was to star a tweet. In November Twitter announced that it was retiring the stars and moving to hearts and calling each heart click a like. \u00a0Clearly just a shift in icon makes a huge difference in interaction and that is good news for our clients and good news for Twitter. If you are on the lookout\u00a0for great writing for your Twitter account or just want to get into the game, I invite you to check our our Twitter writing programs and pricing today.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[443],"class_list":["post-4217","post","type-post","status-publish","format-standard","hentry","category-twitter","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=4217"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4217\/revisions"}],"predecessor-version":[{"id":4219,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4217\/revisions\/4219"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=4217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=4217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=4217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}