{"id":4243,"date":"2016-01-04T03:48:22","date_gmt":"2016-01-04T07:48:22","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4243"},"modified":"2016-01-03T13:54:23","modified_gmt":"2016-01-03T17:54:23","slug":"improved-conversion-performance-for-bing-ads","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/04\/improved-conversion-performance-for-bing-ads\/","title":{"rendered":"Improved Conversion Performance for Bing Ads"},"content":{"rendered":"<figure id=\"attachment_4154\" aria-describedby=\"caption-attachment-4154\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/09\/BingAds_Accredited_Badge.png\" rel=\"attachment wp-att-4154\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4154\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/09\/BingAds_Accredited_Badge.png\" alt=\"Nancy McCord is a Bing Ads Accredited Member.\" width=\"200\" height=\"59\" \/><\/a><figcaption id=\"caption-attachment-4154\" class=\"wp-caption-text\">Nancy McCord is a Bing Ads Accredited Member.<\/figcaption><\/figure>\n<p>If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform.<\/p>\n<p><strong>Here are just a few reasons you&#8217;ll want to take a new look.<\/strong><\/p>\n<ol>\n<li>Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords.<\/li>\n<li>It is very easy to import what you are doing in AdWords into Bing Ads.<\/li>\n<li>Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing.<\/li>\n<li>Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily.<\/li>\n<li>For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation.<\/li>\n<\/ol>\n<p>If you need help trying out Bing Ads, make sure to review our <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/msn-smart-start.php\">Bing Ads management program and pricing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform. Here are just a few reasons you&#8217;ll want to take a new look. Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords. It is very easy to import what you are doing in AdWords into Bing Ads. Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing. Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily. For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation. If you need help trying out Bing Ads, make sure to review our Bing Ads management program and pricing.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,380],"tags":[460],"class_list":["post-4243","post","type-post","status-publish","format-standard","hentry","category-bing","category-bing-ads","tag-bing-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improved Conversion Performance for Bing Ads | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/04\/improved-conversion-performance-for-bing-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improved Conversion Performance for Bing Ads | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform. Here are just a few reasons you&#8217;ll want to take a new look. Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords. It is very easy to import what you are doing in AdWords into Bing Ads. Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing. Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily. For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation. If you need help trying out Bing Ads, make sure to review our Bing Ads management program and pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/04\/improved-conversion-performance-for-bing-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T07:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/09\/BingAds_Accredited_Badge.png\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta 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