{"id":4258,"date":"2016-01-20T03:23:46","date_gmt":"2016-01-20T07:23:46","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4258"},"modified":"2016-01-18T08:27:16","modified_gmt":"2016-01-18T12:27:16","slug":"google-shopping-best-practices","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/20\/google-shopping-best-practices\/","title":{"rendered":"Google Shopping Best Practices"},"content":{"rendered":"<figure id=\"attachment_4070\" aria-describedby=\"caption-attachment-4070\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs.jpg\" rel=\"attachment wp-att-4070\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4070\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs-300x287.jpg\" alt=\"Use Google Shopping with Keyword Targeted AdWords.\" width=\"300\" height=\"287\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs-300x287.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs-200x192.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs.jpg 354w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4070\" class=\"wp-caption-text\">Use Google Shopping with Keyword Targeted AdWords.<\/figcaption><\/figure>\n<p>If you have an online store, you\u2019ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords \u2013 no absolutely not!<\/p>\n<p>For best performance you should use Google AdWords Shopping Ads PLUS regular Google AdWords.<\/p>\n<p><strong>Here\u2019s why:<\/strong><\/p>\n<ol>\n<ol>\n<li>Google Shopping ads will show for very specific search queries and in some instances, but not as frequently as you might\u00a0wish, on related search queries.<\/li>\n<li>What if an end user does not know the brand or model number of your products? A regular Google AdWords PPC program, with remarketing, and even a dynamic search ad program will complete online coverage for you. This gives you the best of all worlds and allows for greatest ad visibility.<\/li>\n<li>Cost per click (keyword targeted AdWords) may actually cost less\u00a0than costs\u00a0in Google Shopping. If you see your cost per click continuing to escalate in Google Shopping try adding a keyword specific campaign to your advertising mix to expand cost effective opportunities and ramp back your cost per click settings in Google Shopping.<\/li>\n<li>Even if you don\u2019t want to move into regular AdWords pay per click advertising on keywords, make sure you are at the minimum using remarketing and dynamic search ads in conjunction with your Google Shopping program. This will give you greater market penetration.<\/li>\n<\/ol>\n<p>Get started out right in <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">Google AdWords with professional set up<\/a> that includes the first four weeks of account management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have an online store, you\u2019ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords \u2013 no absolutely not! For best performance you should use Google AdWords Shopping Ads PLUS regular Google AdWords. Here\u2019s why: Google Shopping ads will show for very specific search queries and in some instances, but not as frequently as you might\u00a0wish, on related search queries. What if an end user does not know the brand or model number of your products? A regular Google AdWords PPC program, with remarketing, and even a dynamic search ad program will complete online coverage for you. This gives you the best of all worlds and allows for greatest ad visibility. Cost per click (keyword targeted AdWords) may actually cost less\u00a0than costs\u00a0in Google Shopping. If you see your cost per click continuing to escalate in Google Shopping try adding a keyword specific campaign to your advertising mix to expand cost effective opportunities and ramp back your cost per click settings in Google Shopping. Even if you don\u2019t want to move into regular AdWords pay per click advertising on keywords, make sure you are at the minimum using remarketing and dynamic search ads in conjunction with your Google Shopping program. This will give you greater market penetration. Get started out right in Google AdWords with professional set up that includes the first four weeks of account management.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[445],"class_list":["post-4258","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping Best Practices | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/20\/google-shopping-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping Best Practices | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If you have an online store, you\u2019ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords \u2013 no absolutely not! For best performance you should use Google AdWords Shopping Ads PLUS regular Google AdWords. Here\u2019s why: Google Shopping ads will show for very specific search queries and in some instances, but not as frequently as you might\u00a0wish, on related search queries. What if an end user does not know the brand or model number of your products? A regular Google AdWords PPC program, with remarketing, and even a dynamic search ad program will complete online coverage for you. This gives you the best of all worlds and allows for greatest ad visibility. Cost per click (keyword targeted AdWords) may actually cost less\u00a0than costs\u00a0in Google Shopping. If you see your cost per click continuing to escalate in Google Shopping try adding a keyword specific campaign to your advertising mix to expand cost effective opportunities and ramp back your cost per click settings in Google Shopping. Even if you don\u2019t want to move into regular AdWords pay per click advertising on keywords, make sure you are at the minimum using remarketing and dynamic search ads in conjunction with your Google Shopping program. This will give you greater market penetration. Get started out right in Google AdWords with professional set up that includes the first four weeks of account management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/20\/google-shopping-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-20T07:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/06\/Depositphotos_24396939_xs-300x287.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Shopping Best Practices\",\"datePublished\":\"2016-01-20T07:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Depositphotos_24396939_xs-300x287.jpg\",\"keywords\":[\"Google AdWords\"],\"articleSection\":[\"Google AdWords\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/\",\"name\":\"Google Shopping Best Practices | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Depositphotos_24396939_xs-300x287.jpg\",\"datePublished\":\"2016-01-20T07:23:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Depositphotos_24396939_xs-300x287.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Depositphotos_24396939_xs-300x287.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/20\\\/google-shopping-best-practices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Shopping Best Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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If you see your cost per click continuing to escalate in Google Shopping try adding a keyword specific campaign to your advertising mix to expand cost effective opportunities and ramp back your cost per click settings in Google Shopping. Even if you don\u2019t want to move into regular AdWords pay per click advertising on keywords, make sure you are at the minimum using remarketing and dynamic search ads in conjunction with your Google Shopping program. This will give you greater market penetration. 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