{"id":4261,"date":"2016-01-25T03:25:40","date_gmt":"2016-01-25T07:25:40","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4261"},"modified":"2016-01-22T16:38:16","modified_gmt":"2016-01-22T20:38:16","slug":"mobile-spells-the-death-of-google","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/25\/mobile-spells-the-death-of-google\/","title":{"rendered":"Mobile Spells the Death of Google"},"content":{"rendered":"<figure id=\"attachment_4015\" aria-describedby=\"caption-attachment-4015\" style=\"width: 205px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225.jpg\" rel=\"attachment wp-att-4015\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4015\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225-205x300.jpg\" alt=\"Nancy McCord\" width=\"205\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225-205x300.jpg 205w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225-136x200.jpg 136w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225.jpg 225w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><\/a><figcaption id=\"caption-attachment-4015\" class=\"wp-caption-text\">Nancy McCord &#8211; Point of View for Today.<\/figcaption><\/figure>\n<p>I read an article with interest this last week that laid out a very compelling case for the death of search engines.\u00a0 You can read the full article called &#8220;<a href=\"http:\/\/www.sitepronews.com\/2016\/01\/18\/is-search-as-we-know-it-dying\/\" target=\"_blank\">Is Search, As We Know It, Dying<\/a>?&#8221;<\/p>\n<p>The key takeaway that I have seen on my own is that the increased used of mobile devices is turning the regular world of search upside down. Consider on Google AdWords &#8211; activity in mobile means increased website traffic, more clicks, but does not translate into more conversions.<\/p>\n<p>As mobile activity has increased in Google AdWords, computer activity has decreased and with it conversions, time on page, and the bounce rate has increased.<\/p>\n<p>Google and Bing continue to scramble to make search meaningful for smartphone users by introducing interactive maps with ads but users are looking for other resources via apps to get the information they want.<\/p>\n<p>Just consider how searches for hotels, venues, and restaurants has changed. Trip Advisor is a great example of how a mobile app is replacing traditional search for smartphone users.<\/p>\n<p>Just yesterday I needed a round tablecloth, I did not search on Google, but rather started my search directly on Amazon.com.<\/p>\n<p>With Google and Bing getting pressure to keep their search audience and websites like Amazon and mobile apps like Trip Advisor stepping in to provide targeted quality search results, we may be seeing the demise of traditional search engines in the next three to five years and maybe even sooner.<\/p>\n<p>For more about me, Nancy McCord, and McCord Web Services, please visit our website at <a href=\"http:\/\/www.McCordWeb.com\" target=\"_blank\">www.McCordWeb.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I read an article with interest this last week that laid out a very compelling case for the death of search engines.\u00a0 You can read the full article called &#8220;Is Search, As We Know It, Dying?&#8221; The key takeaway that I have seen on my own is that the increased used of mobile devices is turning the regular world of search upside down. Consider on Google AdWords &#8211; activity in mobile means increased website traffic, more clicks, but does not translate into more conversions. As mobile activity has increased in Google AdWords, computer activity has decreased and with it conversions, time on page, and the bounce rate has increased. Google and Bing continue to scramble to make search meaningful for smartphone users by introducing interactive maps with ads but users are looking for other resources via apps to get the information they want. Just consider how searches for hotels, venues, and restaurants has changed. Trip Advisor is a great example of how a mobile app is replacing traditional search for smartphone users. Just yesterday I needed a round tablecloth, I did not search on Google, but rather started my search directly on Amazon.com. With Google and Bing getting pressure to keep their search audience and websites like Amazon and mobile apps like Trip Advisor stepping in to provide targeted quality search results, we may be seeing the demise of traditional search engines in the next three to five years and maybe even sooner. For more about me, Nancy McCord, and McCord Web Services, please visit our website at www.McCordWeb.com. &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,315],"tags":[438,454,476],"class_list":["post-4261","post","type-post","status-publish","format-standard","hentry","category-google","category-mobile-web","tag-google","tag-mobile-web","tag-search-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Spells the Death of Google | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/25\/mobile-spells-the-death-of-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Spells the Death of Google | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I read an article with interest this last week that laid out a very compelling case for the death of search engines.\u00a0 You can read the full article called &#8220;Is Search, As We Know It, Dying?&#8221; The key takeaway that I have seen on my own is that the increased used of mobile devices is turning the regular world of search upside down. Consider on Google AdWords &#8211; activity in mobile means increased website traffic, more clicks, but does not translate into more conversions. As mobile activity has increased in Google AdWords, computer activity has decreased and with it conversions, time on page, and the bounce rate has increased. Google and Bing continue to scramble to make search meaningful for smartphone users by introducing interactive maps with ads but users are looking for other resources via apps to get the information they want. Just consider how searches for hotels, venues, and restaurants has changed. Trip Advisor is a great example of how a mobile app is replacing traditional search for smartphone users. Just yesterday I needed a round tablecloth, I did not search on Google, but rather started my search directly on Amazon.com. With Google and Bing getting pressure to keep their search audience and websites like Amazon and mobile apps like Trip Advisor stepping in to provide targeted quality search results, we may be seeing the demise of traditional search engines in the next three to five years and maybe even sooner. For more about me, Nancy McCord, and McCord Web Services, please visit our website at www.McCordWeb.com. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/01\/25\/mobile-spells-the-death-of-google\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-25T07:25:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225-205x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Mobile Spells the Death of Google\",\"datePublished\":\"2016-01-25T07:25:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Nancy-2013-225-205x300.jpg\",\"keywords\":[\"Google\",\"Mobile Web\",\"Search Trends\"],\"articleSection\":[\"Google\",\"Mobile Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/\",\"name\":\"Mobile Spells the Death of Google | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Nancy-2013-225-205x300.jpg\",\"datePublished\":\"2016-01-25T07:25:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Nancy-2013-225-205x300.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Nancy-2013-225-205x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/01\\\/25\\\/mobile-spells-the-death-of-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Spells the Death of Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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