{"id":4266,"date":"2016-02-01T03:18:36","date_gmt":"2016-02-01T07:18:36","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4266"},"modified":"2016-01-29T17:27:47","modified_gmt":"2016-01-29T21:27:47","slug":"search-plus-display-select-in-google-adwords","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/02\/01\/search-plus-display-select-in-google-adwords\/","title":{"rendered":"Search Plus Display Select in Google AdWords"},"content":{"rendered":"
\"Google<\/a>
McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n

I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts.<\/p>\n

In fact, when I move them out of Display Select and simply run them in search conversion number really drop. Moving them back in almost instantaneously bumps up conversions – Why?<\/p>\n

Google has stated a few things about advertising in the Display network that I wanted to share with you.<\/p>\n

\u2022 Adding Display to a Search campaign increases brand recall by 124%.<\/p>\n

\u2022 Increases purchase intent by 31%<\/p>\n

\u2022 After seeing a Display ad customers are 140% more likely to click on an organic link.<\/p>\n

\u2022 Driving traffic by combining Display with Search increases the likelihood of a visit by 27%.<\/p>\n

With Display Select being better than just regular Display, for some accounts this is the “secret sauce” that seems to build strong conversion activity.<\/p>\n

If you are looking for a very savvy, experienced AdWords account manager, I invite you to visit my website<\/a> and then give me a call.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts. In fact, when I move them out of Display Select and simply run them in search conversion number really drop. Moving them back in almost instantaneously bumps up conversions – Why? Google has stated a few things about advertising in the Display network that I wanted to share with you. \u2022 Adding Display to a Search campaign increases brand recall by 124%. \u2022 Increases purchase intent by 31% \u2022 After seeing a Display ad customers are 140% more likely to click on an organic link. \u2022 Driving traffic by combining Display with Search increases the likelihood of a visit by 27%. With Display Select being better than just regular Display, for some accounts this is the “secret sauce” that seems to build strong conversion activity. If you are looking for a very savvy, experienced AdWords account manager, I invite you to visit my website and then give me a call.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[445],"class_list":["post-4266","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=4266"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4266\/revisions"}],"predecessor-version":[{"id":4267,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4266\/revisions\/4267"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=4266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=4266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=4266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}