{"id":4309,"date":"2016-04-04T03:17:08","date_gmt":"2016-04-04T07:17:08","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4309"},"modified":"2016-04-01T16:31:31","modified_gmt":"2016-04-01T20:31:31","slug":"google-removed-sidebar-ads-happened-advertisers-part-one","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/04\/04\/google-removed-sidebar-ads-happened-advertisers-part-one\/","title":{"rendered":"Google Removed Sidebar Ads – What Happened to Advertisers? Part One"},"content":{"rendered":"
\"Google<\/a>
McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n

It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month.<\/p>\n

Client Results Not Limited by Budget – Large Ad Spends
\n<\/strong>Average clicks dropped 1.2% – some as much as 10%
\nAverage impressions dropped 3.2% – some as\u00a0much as\u00a08.39% drop
\nAverage cost per click increased 3.5% – some as much as 6.37%
\nConversion rate increased by\u00a014.1% – some as much as 44.95%
\nAverage position dropped by 2.49% – some saw a 8.9% drop<\/p>\n

Client Results Limited by Budget – Small Ad Spends<\/strong>
\nAverage clicks increased by 18.8% – some by 59.8%
\nAverage impressions increased by 23.7% – some by 42%
\nAverage cost per click decreased by 7.5% some by 20.2%
\nConversion rate decreased by 30.3% – some by 73%
\nAverage position dropped by 16.2% – some by 27.6%<\/p>\n

I expected to see a stronger increase in the cost per click and not a decrease. For lower spend accounts the big change was drop in ad position which caused a drop in conversion rate.<\/p>\n

Come back on Wednesday for more details on the impact of Google’s removal of the right sidebar ads and what it means for you the AdWords advertiser.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month. Client Results Not Limited by Budget – Large Ad Spends Average clicks dropped 1.2% – some as much as 10% Average impressions dropped 3.2% – some as\u00a0much as\u00a08.39% drop Average cost per click increased 3.5% – some as much as 6.37% Conversion rate increased by\u00a014.1% – some as much as 44.95% Average position dropped by 2.49% – some saw a 8.9% drop Client Results Limited by Budget – Small Ad Spends Average clicks increased by 18.8% – some by 59.8% Average impressions increased by 23.7% – some by 42% Average cost per click decreased by 7.5% some by 20.2% Conversion rate decreased by 30.3% – some by 73% Average position dropped by 16.2% – some by 27.6% I expected to see a stronger increase in the cost per click and not a decrease. For lower spend accounts the big change was drop in ad position which caused a drop in conversion rate. Come back on Wednesday for more details on the impact of Google’s removal of the right sidebar ads and what it means for you the AdWords advertiser.    <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,202],"tags":[445],"class_list":["post-4309","post","type-post","status-publish","format-standard","hentry","category-google","category-google-adwords","tag-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=4309"}],"version-history":[{"count":2,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4309\/revisions"}],"predecessor-version":[{"id":4313,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4309\/revisions\/4313"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=4309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=4309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=4309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}