{"id":4373,"date":"2016-06-13T03:44:32","date_gmt":"2016-06-13T07:44:32","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4373"},"modified":"2016-06-11T07:54:18","modified_gmt":"2016-06-11T11:54:18","slug":"what-do-it-yourself-adwords-managers-miss","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/06\/13\/what-do-it-yourself-adwords-managers-miss\/","title":{"rendered":"What Do-It-Yourself AdWords Managers Miss"},"content":{"rendered":"<figure id=\"attachment_3872\" aria-describedby=\"caption-attachment-3872\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3872\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" alt=\"Google Partner Badge\" width=\"200\" height=\"75\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg 250w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3872\" class=\"wp-caption-text\">McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n<p>If you are a do-it-yourself AdWords account manager for your own business, and have\u00a0never hired a professional manager, here are some things that you may be missing out on using that will boost performance.<\/p>\n<p><strong>Extensions<\/strong><br \/>\nI frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions.<\/p>\n<p><strong>Bidding Strategies<\/strong><br \/>\nMore frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions.<\/p>\n<p><strong>Ad Text<\/strong><br \/>\nMost frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A\/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads.<\/p>\n<p>If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help.<\/p>\n<p>With over 10 year of professional <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">AdWords account management<\/a> experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a do-it-yourself AdWords account manager for your own business, and have\u00a0never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions. Bidding Strategies More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions. Ad Text Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A\/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads. If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help. With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492],"tags":[493,494],"class_list":["post-4373","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","tag-adwords-services","tag-google-adwords-account-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do-It-Yourself AdWords Managers Miss | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/06\/13\/what-do-it-yourself-adwords-managers-miss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do-It-Yourself AdWords Managers Miss | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If you are a do-it-yourself AdWords account manager for your own business, and have\u00a0never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions. Bidding Strategies More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions. Ad Text Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A\/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads. If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help. With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/06\/13\/what-do-it-yourself-adwords-managers-miss\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-13T07:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/06\\\/13\\\/what-do-it-yourself-adwords-managers-miss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2016\\\/06\\\/13\\\/what-do-it-yourself-adwords-managers-miss\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"What Do-It-Yourself AdWords Managers 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