{"id":4401,"date":"2016-07-18T03:19:52","date_gmt":"2016-07-18T07:19:52","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4401"},"modified":"2016-07-16T16:30:02","modified_gmt":"2016-07-16T20:30:02","slug":"solving-escalating-adwords-click-costs","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/07\/18\/solving-escalating-adwords-click-costs\/","title":{"rendered":"Solving Escalating AdWords Click Costs"},"content":{"rendered":"<figure id=\"attachment_4387\" aria-describedby=\"caption-attachment-4387\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4387\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015-300x300.jpg\" alt=\"Falling money, hundred dollar bills\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015-300x300.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015-200x200.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4387\" class=\"wp-caption-text\">Not Made Out of Money? Tips Lower Click Costs on AdWords.<\/figcaption><\/figure>\n<p>In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here&#8217;s how you can combat that trend and get lower cost clicks.<\/p>\n<p><strong>Move to Maximum Click Bidding<\/strong><br \/>\nIf you have been using manual bidding with an eCPC component, now may be the time to try moving to Maximum Cost bidding. Although I love the option to bid to the first page of search results using manual bidding, I am finding that I am not getting more conversions, just more expensive conversions.<\/p>\n<p><strong>Pause All Broad Match Keywords<\/strong><br \/>\nMake sure you have taken a careful look at the queries that are triggering your AdWords ads. You may be shocked at some of the search queries that are triggering ads for expensive broad match keywords. You have two options, try to stem the outpouring of cash through negative keywords or start to move our of broad match keywords. I do not mean move out of broad match modifier keywords, but rather true broad match terms.<\/p>\n<p>These two simple actions will bring your cost per click costs under control rapidly.<\/p>\n<p>Need other savvy advice or <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">AdWords account management<\/a>? Check out our programs and pricing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here&#8217;s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the time to try moving to Maximum Cost bidding. Although I love the option to bid to the first page of search results using manual bidding, I am finding that I am not getting more conversions, just more expensive conversions. Pause All Broad Match Keywords Make sure you have taken a careful look at the queries that are triggering your AdWords ads. You may be shocked at some of the search queries that are triggering ads for expensive broad match keywords. You have two options, try to stem the outpouring of cash through negative keywords or start to move our of broad match keywords. I do not mean move out of broad match modifier keywords, but rather true broad match terms. These two simple actions will bring your cost per click costs under control rapidly. Need other savvy advice or AdWords account management? Check out our programs and pricing.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492],"tags":[493],"class_list":["post-4401","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","tag-adwords-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solving Escalating AdWords Click Costs | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/07\/18\/solving-escalating-adwords-click-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solving Escalating AdWords Click Costs | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here&#8217;s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the time to try moving to Maximum Cost bidding. Although I love the option to bid to the first page of search results using manual bidding, I am finding that I am not getting more conversions, just more expensive conversions. Pause All Broad Match Keywords Make sure you have taken a careful look at the queries that are triggering your AdWords ads. You may be shocked at some of the search queries that are triggering ads for expensive broad match keywords. You have two options, try to stem the outpouring of cash through negative keywords or start to move our of broad match keywords. I do not mean move out of broad match modifier keywords, but rather true broad match terms. These two simple actions will bring your cost per click costs under control rapidly. Need other savvy advice or AdWords account management? Check out our programs and pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/07\/18\/solving-escalating-adwords-click-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-18T07:19:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_32657023_s-2015-300x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" 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