{"id":4452,"date":"2016-09-26T03:20:21","date_gmt":"2016-09-26T07:20:21","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4452"},"modified":"2016-09-08T11:24:46","modified_gmt":"2016-09-08T15:24:46","slug":"understanding-adwords-targeting-settings","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2016\/09\/26\/understanding-adwords-targeting-settings\/","title":{"rendered":"Understanding AdWords Targeting Settings"},"content":{"rendered":"
\"Nancy<\/a>
“Just Nancy” – My Point of View for Today.<\/figcaption><\/figure>\n

Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance.<\/p>\n

Here\u2019s what to know about targeting settings in the campaign tab.<\/strong><\/p>\n

You\u2019ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options.<\/p>\n

Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these.<\/p>\n

Target<\/strong><\/p>\n

I have found that many diy account owners feel that by clicking Target and selecting \u201cpeople in my targeted area\u201d or \u201cpeople searching for or showing interest in my targeted area\u201d that they will get better performance than using the recommended setting which is \u201cpeople in, searching for, or showing interest\u201d.<\/p>\n

I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting.<\/p>\n

I have found that you will drop traffic using this setting and negatively impact performance.<\/p>\n

Exclude<\/strong><\/p>\n

The recommended setting here is \u201cpeople in, searching for or showing interesting in my excluded locations\u201d. I will however see many diy AdWords account managers select to exclude \u201cpeople in my excluded location\u201d instead.<\/p>\n

This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show.<\/p>\n

Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions.<\/p>\n

If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance.<\/p>\n

Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords\u2019 account performance by visiting our website today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here\u2019s what to know about targeting settings in the campaign tab. You\u2019ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options. Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these. Target I have found that many diy account owners feel that by clicking Target and selecting \u201cpeople in my targeted area\u201d or \u201cpeople searching for or showing interest in my targeted area\u201d that they will get better performance than using the recommended setting which is \u201cpeople in, searching for, or showing interest\u201d. I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting. I have found that you will drop traffic using this setting and negatively impact performance. Exclude The recommended setting here is \u201cpeople in, searching for or showing interesting in my excluded locations\u201d. I will however see many diy AdWords account managers select to exclude \u201cpeople in my excluded location\u201d instead. This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show. Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions. If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance. Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords\u2019 account performance by visiting our website today.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492],"tags":[81,489,493],"class_list":["post-4452","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","tag-adwords-tips","tag-adwords-account-management","tag-adwords-services"],"yoast_head":"\nUnderstanding AdWords Targeting Settings | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/09\/26\/understanding-adwords-targeting-settings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding AdWords Targeting Settings | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here\u2019s what to know about targeting settings in the campaign tab. You\u2019ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options. Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these. Target I have found that many diy account owners feel that by clicking Target and selecting \u201cpeople in my targeted area\u201d or \u201cpeople searching for or showing interest in my targeted area\u201d that they will get better performance than using the recommended setting which is \u201cpeople in, searching for, or showing interest\u201d. I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting. I have found that you will drop traffic using this setting and negatively impact performance. Exclude The recommended setting here is \u201cpeople in, searching for or showing interesting in my excluded locations\u201d. I will however see many diy AdWords account managers select to exclude \u201cpeople in my excluded location\u201d instead. This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show. Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions. If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance. Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords\u2019 account performance by visiting our website today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2016\/09\/26\/understanding-adwords-targeting-settings\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T07:20:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2015\/03\/Nancy-2013-225-205x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" 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