{"id":4593,"date":"2017-03-08T03:19:25","date_gmt":"2017-03-08T07:19:25","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4593"},"modified":"2017-03-01T17:38:19","modified_gmt":"2017-03-01T21:38:19","slug":"adwords-remarketing-tips","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2017\/03\/08\/adwords-remarketing-tips\/","title":{"rendered":"AdWords Remarketing Tips"},"content":{"rendered":"<figure id=\"attachment_4369\" aria-describedby=\"caption-attachment-4369\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4369\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015-300x111.jpg\" alt=\"Hit the mark with a strategy for remarketing that makes sense..\" width=\"300\" height=\"111\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015-300x111.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015-200x74.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015.jpg 499w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4369\" class=\"wp-caption-text\">Hit the mark with a strategy for remarketing that makes sense..<\/figcaption><\/figure>\n<p>Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up.<\/p>\n<ol>\n<li>Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman&#8217;s comp) and are a physician, you may not be able due to privacy and sensitivity be eligible to use remarketing in AdWords.<\/li>\n<li>If you cannot install the code on your website or don&#8217;t know how, use the remarketing feature from within Google Analytics to set your audience and then flow the data into AdWords by linking Analytics to AdWords.<\/li>\n<li>Once your cookie set list hits 100 ads are eligible to show in the Display network. You&#8217;ve got to be at 1,000 cookies to show remarketing ads\u00a0in search.<\/li>\n<li>When you do set up and select the remarketing list, make sure to <strong>uncheck<\/strong> the box that allows &#8220;Targeting Optimization&#8221; which means that Google will show ads to more people than who actually have the cookie from your website.\u00a0 This last step keeps you bidding only on real remarketing not extended exposure in the Display Network which may bleed off cash from your program.<\/li>\n<\/ol>\n<p>If you need a practical approach to Google AdWords and savvy solutions make sure to check out our <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">AdWords account set up and management program<\/a> on our website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up. Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman&#8217;s comp) and are a physician, you may not be able due to privacy and sensitivity be eligible to use remarketing in AdWords. If you cannot install the code on your website or don&#8217;t know how, use the remarketing feature from within Google Analytics to set your audience and then flow the data into AdWords by linking Analytics to AdWords. Once your cookie set list hits 100 ads are eligible to show in the Display network. You&#8217;ve got to be at 1,000 cookies to show remarketing ads\u00a0in search. When you do set up and select the remarketing list, make sure to uncheck the box that allows &#8220;Targeting Optimization&#8221; which means that Google will show ads to more people than who actually have the cookie from your website.\u00a0 This last step keeps you bidding only on real remarketing not extended exposure in the Display Network which may bleed off cash from your program. If you need a practical approach to Google AdWords and savvy solutions make sure to check out our AdWords account set up and management program on our website.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492],"tags":[517,486],"class_list":["post-4593","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","tag-google-adwords-management","tag-google-adwords-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords Remarketing Tips | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/03\/08\/adwords-remarketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Remarketing Tips | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up. Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman&#8217;s comp) and are a physician, you may not be able due to privacy and sensitivity be eligible to use remarketing in AdWords. If you cannot install the code on your website or don&#8217;t know how, use the remarketing feature from within Google Analytics to set your audience and then flow the data into AdWords by linking Analytics to AdWords. Once your cookie set list hits 100 ads are eligible to show in the Display network. You&#8217;ve got to be at 1,000 cookies to show remarketing ads\u00a0in search. When you do set up and select the remarketing list, make sure to uncheck the box that allows &#8220;Targeting Optimization&#8221; which means that Google will show ads to more people than who actually have the cookie from your website.\u00a0 This last step keeps you bidding only on real remarketing not extended exposure in the Display Network which may bleed off cash from your program. If you need a practical approach to Google AdWords and savvy solutions make sure to check out our AdWords account set up and management program on our website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/03\/08\/adwords-remarketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T07:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/06\/Depositphotos_11157277_s-2015-300x111.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"AdWords Remarketing Tips\",\"datePublished\":\"2017-03-08T07:19:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/\"},\"wordCount\":244,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Depositphotos_11157277_s-2015-300x111.jpg\",\"keywords\":[\"Google AdWords Management\",\"Google AdWords Services\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/\",\"name\":\"AdWords Remarketing Tips | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Depositphotos_11157277_s-2015-300x111.jpg\",\"datePublished\":\"2017-03-08T07:19:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Depositphotos_11157277_s-2015-300x111.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Depositphotos_11157277_s-2015-300x111.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/03\\\/08\\\/adwords-remarketing-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdWords Remarketing Tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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