{"id":4625,"date":"2017-04-17T03:24:09","date_gmt":"2017-04-17T07:24:09","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4625"},"modified":"2017-04-15T08:33:20","modified_gmt":"2017-04-15T12:33:20","slug":"adwords-information-google","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2017\/04\/17\/adwords-information-google\/","title":{"rendered":"AdWords Information From Google"},"content":{"rendered":"<figure id=\"attachment_3872\" aria-describedby=\"caption-attachment-3872\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3872\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" alt=\"Google Partner Badge\" width=\"200\" height=\"75\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner.jpg 250w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-3872\" class=\"wp-caption-text\">McCord Web Services is a Google Partner.<\/figcaption><\/figure>\n<p>I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting.<\/p>\n<p>This first set is focused on mobile search activity on Google.com from two research studies funded by Google.<\/p>\n<p>47% of Google.com mobile searchers say if there is no phone number in the search results they will move on to the next listing.<\/p>\n<p>61% of mobile searchers say click to call buttons are important to them.<\/p>\n<p>70% of all mobile searchers use the click to call button in ads.<\/p>\n<p>69% of mobile searchers will click the call button if available in a search ad.<\/p>\n<p>52% of mobile searchers click to call to check a business&#8217; hours.<\/p>\n<p>51% of mobile searchers use click to call to schedule an appointment.<\/p>\n<p>61% of mobile searchers want a click to call button during the final purchase selection and search.<\/p>\n<p>The higher priced the product being considered for purchase, the more apt the searcher is to click to call.<\/p>\n<p>72% of mobile click to calls last longer than 30 seconds with the average call length being 6 minutes.<\/p>\n<p>Click to call buttons increased ad click throughs by 8%.<\/p>\n<p>Interesting data and a good reason to be using Call Extensions in your AdWords programs. Need help with AdWords? Check out our <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">AdWords account management services<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting. This first set is focused on mobile search activity on Google.com from two research studies funded by Google. 47% of Google.com mobile searchers say if there is no phone number in the search results they will move on to the next listing. 61% of mobile searchers say click to call buttons are important to them. 70% of all mobile searchers use the click to call button in ads. 69% of mobile searchers will click the call button if available in a search ad. 52% of mobile searchers click to call to check a business&#8217; hours. 51% of mobile searchers use click to call to schedule an appointment. 61% of mobile searchers want a click to call button during the final purchase selection and search. The higher priced the product being considered for purchase, the more apt the searcher is to click to call. 72% of mobile click to calls last longer than 30 seconds with the average call length being 6 minutes. Click to call buttons increased ad click throughs by 8%. Interesting data and a good reason to be using Call Extensions in your AdWords programs. Need help with AdWords? Check out our AdWords account management services. &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492],"tags":[81],"class_list":["post-4625","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","tag-adwords-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdWords Information From Google | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/04\/17\/adwords-information-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Information From Google | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting. This first set is focused on mobile search activity on Google.com from two research studies funded by Google. 47% of Google.com mobile searchers say if there is no phone number in the search results they will move on to the next listing. 61% of mobile searchers say click to call buttons are important to them. 70% of all mobile searchers use the click to call button in ads. 69% of mobile searchers will click the call button if available in a search ad. 52% of mobile searchers click to call to check a business&#8217; hours. 51% of mobile searchers use click to call to schedule an appointment. 61% of mobile searchers want a click to call button during the final purchase selection and search. The higher priced the product being considered for purchase, the more apt the searcher is to click to call. 72% of mobile click to calls last longer than 30 seconds with the average call length being 6 minutes. Click to call buttons increased ad click throughs by 8%. Interesting data and a good reason to be using Call Extensions in your AdWords programs. Need help with AdWords? Check out our AdWords account management services. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/04\/17\/adwords-information-google\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-17T07:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2014\/11\/Google-Partner-200x75.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"AdWords Information From Google\",\"datePublished\":\"2017-04-17T07:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Google-Partner-200x75.jpg\",\"keywords\":[\"AdWords\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/\",\"name\":\"AdWords Information From Google | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Google-Partner-200x75.jpg\",\"datePublished\":\"2017-04-17T07:24:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Google-Partner-200x75.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Google-Partner-200x75.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2017\\\/04\\\/17\\\/adwords-information-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdWords Information From Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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