{"id":4646,"date":"2017-05-03T02:14:12","date_gmt":"2017-05-03T06:14:12","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4646"},"modified":"2017-04-29T11:43:34","modified_gmt":"2017-04-29T15:43:34","slug":"facebook-advertising-questions-answered","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2017\/05\/03\/facebook-advertising-questions-answered\/","title":{"rendered":"Facebook Advertising – Questions Answered"},"content":{"rendered":"

Facebook advertising, should you do it or not? You will benefit from reading this article to find out what works and what doesn’t from our real world experience.<\/p>\n

Facebook Advertising Recommendations<\/h2>\n
\"Facebook<\/a>
Facebook Advertising Can Improve Lead Conversions in Your Overall Marketing Plan<\/figcaption><\/figure>\n
    \n
  1. Never drive traffic to your Facebook page.<\/li>\n
  2. Never pay the price per click Facebook recommends.<\/li>\n
  3. Always install back on your website the Facebook pixel.<\/li>\n
  4. Always track your conversions from Facebook.<\/li>\n
  5. Never pay for the impressions.<\/li>\n
  6. Always pay for link clicks.<\/li>\n
  7. Plan on monitoring the program weekly.<\/li>\n
  8. Change up the ad text and images regularly.<\/li>\n
  9. Keep your budget low until you have success.<\/li>\n
  10. Know that ad clicks drive Facebook likes.<\/li>\n<\/ol>\n

    We’ve had Facebook advertising be very successful at a very low cost per conversion for several clients. In fact the historical numbers come in lower than AdWords and Bing Ads, but so does the volume of conversions.<\/p>\n

    We consider Facebook a great way to reach a new market for your services and products and certainly is worth a test.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook advertising, should you do it or not? You will benefit from reading this article to find out what works and what doesn’t from our real world experience. Facebook Advertising Recommendations Never drive traffic to your Facebook page. Never pay the price per click Facebook recommends. Always install back on your website the Facebook pixel. Always track your conversions from Facebook. Never pay for the impressions. Always pay for link clicks. Plan on monitoring the program weekly. Change up the ad text and images regularly. Keep your budget low until you have success. Know that ad clicks drive Facebook likes. We’ve had Facebook advertising be very successful at a very low cost per conversion for several clients. In fact the historical numbers come in lower than AdWords and Bing Ads, but so does the volume of conversions. We consider Facebook a great way to reach a new market for your services and products and certainly is worth a test.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[341],"class_list":["post-4646","post","type-post","status-publish","format-standard","hentry","category-facebook","tag-facebook-advertising"],"yoast_head":"\nFacebook Advertising - Questions Answered | The Web Authority<\/title>\n<meta name=\"description\" content=\"Facebook advertising works for many clients, but make sure to follow my tips on how to get the most action for your buck on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/05\/03\/facebook-advertising-questions-answered\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advertising - 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