{"id":472,"date":"2008-03-26T07:30:02","date_gmt":"2008-03-26T11:30:02","guid":{"rendered":"http:\/\/www.mccordwebdesign.com\/blog\/2008\/03\/26\/splash-pages-are-old-school\/"},"modified":"2008-03-26T07:30:02","modified_gmt":"2008-03-26T11:30:02","slug":"splash-pages-are-old-school","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/","title":{"rendered":"Splash Pages Are Old School!"},"content":{"rendered":"<p>If you are not sure what a splash page is, I&#8217;m sure that you have seen them and maybe just not known that they have a name. What I am speaking about is the home page of a website that has a Flash Movie and no content, sometimes it is interesting and sometimes it is simply colors and balls moving around ending up spelling out the companies name or finally showing the website navigation. Sometimes it is just a big graphic without any text on the page.<\/p>\n<p>Several years ago splash pages used to be the rage. Everyone wanted a big graphic image that was\u00a0a single graphic or composite image. Then the splash market moved to Flash introductions.<\/p>\n<p>There are still some customers who are stuck back in this phase and request this totally search engine unfriendly entrance to their website. In the past several years much has changed in the world of search engines. Now, the most important page of your website for search engines is your home page. If you have no text on your home page, your website will be stuck in search engine limbo and you will have to use pay per click to drive traffic to your website. You will never be able to compete for top organic placement with a splash page; it simply does not provide search engines the fodder that they need to place you well within their results index on your keywords.<\/p>\n<p>So, unless your pockets are deep and you are not adverse to paying for your website traffic steer clear of splash pages and don&#8217;t use Flash as your full home page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are not sure what a splash page is, I&#8217;m sure that you have seen them and maybe just not known that they have a name. What I am speaking about is the home page of a website that has a Flash Movie and no content, sometimes it is interesting and sometimes it is simply colors and balls moving around ending up spelling out the companies name or finally showing the website navigation. Sometimes it is just a big graphic without any text on the page. Several years ago splash pages used to be the rage. Everyone wanted a big graphic image that was\u00a0a single graphic or composite image. Then the splash market moved to Flash introductions. There are still some customers who are stuck back in this phase and request this totally search engine unfriendly entrance to their website. In the past several years much has changed in the world of search engines. Now, the most important page of your website for search engines is your home page. If you have no text on your home page, your website will be stuck in search engine limbo and you will have to use pay per click to drive traffic to your website. You will never be able to compete for top organic placement with a splash page; it simply does not provide search engines the fodder that they need to place you well within their results index on your keywords. So, unless your pockets are deep and you are not adverse to paying for your website traffic steer clear of splash pages and don&#8217;t use Flash as your full home page.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-472","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Splash Pages Are Old School! | The Web Authority<\/title>\n<meta name=\"description\" content=\"Stay away from splash pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Splash Pages Are Old School! | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Stay away from splash pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-26T11:30:02+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"Splash Pages Are Old School!\",\"datePublished\":\"2008-03-26T11:30:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/\"},\"wordCount\":278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/\",\"name\":\"Splash Pages Are Old School! | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2008-03-26T11:30:02+00:00\",\"description\":\"Stay away from splash pages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/03\\\/26\\\/splash-pages-are-old-school\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Splash Pages Are Old School!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"description\":\"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.\",\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Splash Pages Are Old School! | The Web Authority","description":"Stay away from splash pages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/","og_locale":"en_US","og_type":"article","og_title":"Splash Pages Are Old School! | The Web Authority","og_description":"Stay away from splash pages.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2008-03-26T11:30:02+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425"},"headline":"Splash Pages Are Old School!","datePublished":"2008-03-26T11:30:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/"},"wordCount":278,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"articleSection":["Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/","name":"Splash Pages Are Old School! | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2008-03-26T11:30:02+00:00","description":"Stay away from splash pages.","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/03\/26\/splash-pages-are-old-school\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Splash Pages Are Old School!"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","caption":"Nancy McCord"},"description":"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.","sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":0,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}