{"id":4741,"date":"2017-08-21T02:56:00","date_gmt":"2017-08-21T06:56:00","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4741"},"modified":"2017-08-18T15:56:39","modified_gmt":"2017-08-18T19:56:39","slug":"googles-research-reveals-more-demanding-customers","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2017\/08\/21\/googles-research-reveals-more-demanding-customers\/","title":{"rendered":"Google’s Research Reveals More Demanding Customers"},"content":{"rendered":"
\"Nancy<\/a>
Nancy McCord of McCord Web Services – a Google and Bing Partner.<\/figcaption><\/figure>\n

Google has recently revealed research based on micro moments<\/a> and customer buying patterns to Google Partners. Of particular interest are several trends<\/p>\n

    \n
  1. Customers are more demanding.<\/li>\n
  2. “Near Me” searches have decreased by 150% over the last 2 years.<\/li>\n
  3. Use of a zip code in a search query has declined 30%.<\/li>\n<\/ol>\n

    Google data shows that consumers are wanting more useful information, more personalization, and more immediacy.<\/p>\n

    The reason for the decrease in activity on “near me” and zip code specific searches is that consumers expect the results to be location and self-specific.\u00a0 This change has been driven by the mobile micromoment, as Google calls it, – the I want to know, I want to buy, I want to go mentality.<\/p>\n

    One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of “best” in a search query. Consumers want the “best” toothbrush, “best” web designer, “best” lawyer and so on.<\/p>\n

    In fact in the research Google states that “best” related keyword search activity\u00a0has \u00a0grown by 80%\u00a0 in the past two years.<\/p>\n

    In addition,\u00a0consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location.<\/p>\n

    In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after \u00a0a successful mobile search.<\/p>\n

    Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our clients better market their products and services on Google AdWords.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data shows that consumers are wanting more useful information, more personalization, and more immediacy. The reason for the decrease in activity on “near me” and zip code specific searches is that consumers expect the results to be location and self-specific.\u00a0 This change has been driven by the mobile micromoment, as Google calls it, – the I want to know, I want to buy, I want to go mentality. One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of “best” in a search query. Consumers want the “best” toothbrush, “best” web designer, “best” lawyer and so on. In fact in the research Google states that “best” related keyword search activity\u00a0has \u00a0grown by 80%\u00a0 in the past two years. In addition,\u00a0consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location. In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after \u00a0a successful mobile search. Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our clients better market their products and services on Google AdWords.  <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[490,487,488,492,357],"tags":[512,546,493],"class_list":["post-4741","post","type-post","status-publish","format-standard","hentry","category-just-nancy","category-adwords","category-adwords-account-management","category-adwords-services","category-news-trends","tag-adwords-management","tag-adwords-partner","tag-adwords-services"],"yoast_head":"\nGoogle's Research Reveals More Demanding Customers | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2017\/08\/21\/googles-research-reveals-more-demanding-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's Research Reveals More Demanding Customers | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. 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In addition,\u00a0consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location. In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after \u00a0a successful mobile search. 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