{"id":4886,"date":"2018-03-14T01:52:18","date_gmt":"2018-03-14T05:52:18","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4886"},"modified":"2018-03-09T18:05:57","modified_gmt":"2018-03-09T22:05:57","slug":"its-the-page-speed-load-time-that-hurts-your-sales","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/03\/14\/its-the-page-speed-load-time-that-hurts-your-sales\/","title":{"rendered":"It&#8217;s the Page Speed Load Time That Hurts Your Sales"},"content":{"rendered":"<figure id=\"attachment_4884\" aria-describedby=\"caption-attachment-4884\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4884\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-300x211.png\" alt=\"McCordWeb.com Results\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-300x211.png 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-200x140.png 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-768x539.png 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-1024x719.png 1024w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1.png 1169w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4884\" class=\"wp-caption-text\">McCordWeb.com Results<\/figcaption><\/figure>\n<p><em>Continued from Monday.<\/em><\/p>\n<p>Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.<\/p>\n<p>I tested my own website against a number of other sites on the <a href=\"https:\/\/testmysite.thinkwithgoogle.com\/intl\/en-us\">Google Test My Site<\/a> tool and here&#8217;s what I found.<\/p>\n<p>My site www.mccordweb.com &#8211; 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.<\/p>\n<p>Fulfillment company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.<\/p>\n<p>Pest control company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.<\/p>\n<p>Medical business redone responsive WordPress website, but the owner was not speed-focused.\u00a07 second load time. fair rating, 26% estimated visitor loss.<\/p>\n<p>GPS technology business newly redone responsive WordPress website with a very glitzy look, but the\u00a0designer was not speed-focused.\u00a010 second load time.\u00a0poor rating, 29% estimated visitor loss.<\/p>\n<p>What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.<\/p>\n<p>Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continued from Monday. Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here&#8217;s what I found. My site www.mccordweb.com &#8211; 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog. Fulfillment company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss. Pest control company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss. Medical business redone responsive WordPress website, but the owner was not speed-focused.\u00a07 second load time. fair rating, 26% estimated visitor loss. GPS technology business newly redone responsive WordPress website with a very glitzy look, but the\u00a0designer was not speed-focused.\u00a010 second load time.\u00a0poor rating, 29% estimated visitor loss. What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy. Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss. &nbsp; &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,315,17,511,11],"tags":[438,567,404],"class_list":["post-4886","post","type-post","status-publish","format-standard","hentry","category-google","category-mobile-web","category-search-engine-optimization","category-seo","category-web-design","tag-google","tag-page-speed","tag-responsive-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s the Page Speed Load Time That Hurts Your Sales | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/03\/14\/its-the-page-speed-load-time-that-hurts-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s the Page Speed Load Time That Hurts Your Sales | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Continued from Monday. Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here&#8217;s what I found. My site www.mccordweb.com &#8211; 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog. Fulfillment company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss. Pest control company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss. Medical business redone responsive WordPress website, but the owner was not speed-focused.\u00a07 second load time. fair rating, 26% estimated visitor loss. GPS technology business newly redone responsive WordPress website with a very glitzy look, but the\u00a0designer was not speed-focused.\u00a010 second load time.\u00a0poor rating, 29% estimated visitor loss. What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy. Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss. &nbsp; &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/03\/14\/its-the-page-speed-load-time-that-hurts-your-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-14T05:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/03\/3-9-18-Capture-1-300x211.png\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta 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GPS technology business newly redone responsive WordPress website with a very glitzy look, but the\u00a0designer was not speed-focused.\u00a010 second load time.\u00a0poor rating, 29% estimated visitor loss. What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy. Need help with your website? 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