{"id":493,"date":"2008-04-18T07:25:47","date_gmt":"2008-04-18T11:25:47","guid":{"rendered":"http:\/\/www.mccordwebdesign.com\/blog\/2008\/04\/18\/the-changing-face-of-google-adwords\/"},"modified":"2012-03-04T18:52:31","modified_gmt":"2012-03-04T22:52:31","slug":"the-changing-face-of-google-adwords","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/18\/the-changing-face-of-google-adwords\/","title":{"rendered":"The Changing Face of Google AdWords"},"content":{"rendered":"<p>Do you think that great set up for Google AdWords is enough? Not anymore, the first four weeks your ads run are crucial to your program&#8217;s overall success. Read our post at Web-World Watch on <a target=\"_blank\" href=\"http:\/\/www.mccordweb.com\/weblogs\/2008\/04\/why-first-four-weeks-is-crucial-to.html\">what we see happen to an account typically in the first week<\/a>. This is not guessing, this is what we actually see over and over with new accounts. Learn and understand from our experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you think that great set up for Google AdWords is enough? Not anymore, the first four weeks your ads run are crucial to your program&#8217;s overall success. Read our post at Web-World Watch on what we see happen to an account typically in the first week. This is not guessing, this is what we actually see over and over with new accounts. Learn and understand from our experience.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Changing Face of Google AdWords | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/18\/the-changing-face-of-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Changing Face of Google AdWords | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Do you think that great set up for Google AdWords is enough? Not anymore, the first four weeks your ads run are crucial to your program&#8217;s overall success. Read our post at Web-World Watch on what we see happen to an account typically in the first week. This is not guessing, this is what we actually see over and over with new accounts. Learn and understand from our experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/18\/the-changing-face-of-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-18T11:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-04T22:52:31+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/04\\\/18\\\/the-changing-face-of-google-adwords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/04\\\/18\\\/the-changing-face-of-google-adwords\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"The Changing Face of Google AdWords\",\"datePublished\":\"2008-04-18T11:25:47+00:00\",\"dateModified\":\"2012-03-04T22:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/04\\\/18\\\/the-changing-face-of-google-adwords\\\/\"},\"wordCount\":75,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"articleSection\":[\"Google AdWords\",\"News &amp; 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