{"id":4931,"date":"2018-05-16T01:21:10","date_gmt":"2018-05-16T05:21:10","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4931"},"modified":"2018-05-11T16:23:27","modified_gmt":"2018-05-11T20:23:27","slug":"how-do-you-get-the-word-out-about-a-new-service","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/","title":{"rendered":"How Do You Get the Word Out About a New Service?"},"content":{"rendered":"
\"AdWords<\/a>
AdWords Makes It Easy to Get the Word Out About a New Service<\/figcaption><\/figure>\n

I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead.<\/p>\n

The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings \u2013 like now!<\/p>\n

In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords<\/a> is the best way to promote a new service of this nature. Here\u2019s why\u2026<\/p>\n

When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There\u2019s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page \u2013 rather drive traffic to your website.<\/p>\n

When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators.<\/p>\n

Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and\u00a0USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days.<\/p>\n

If you have less traffic you will not get an immediate response in fact ads won\u2019t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google.<\/p>\n

For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program<\/a> and then give me a call to chat about your needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings \u2013 like now! In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords is the best way to promote a new service of this nature. Here\u2019s why\u2026 When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There\u2019s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page \u2013 rather drive traffic to your website. When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators. Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and\u00a0USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days. If you have less traffic you will not get an immediate response in fact ads won\u2019t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google. For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program and then give me a call to chat about your needs.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,548,492],"tags":[81],"class_list":["post-4931","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-manager","category-adwords-services","tag-adwords-tips"],"yoast_head":"\nHow Do You Get the Word Out About a New Service? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Get the Word Out About a New Service? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings \u2013 like now! In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords is the best way to promote a new service of this nature. Here\u2019s why\u2026 When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There\u2019s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page \u2013 rather drive traffic to your website. When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators. Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and\u00a0USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days. If you have less traffic you will not get an immediate response in fact ads won\u2019t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google. For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program and then give me a call to chat about your needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16T05:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/04\/Depositphotos_56479027_xs-300x200.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"How Do You Get the Word Out About a New Service?\",\"datePublished\":\"2018-05-16T05:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Depositphotos_56479027_xs-300x200.jpg\",\"keywords\":[\"AdWords\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Manager\",\"AdWords Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/05\\\/16\\\/how-do-you-get-the-word-out-about-a-new-service\\\/\",\"name\":\"How Do You Get the Word Out About a New Service? 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| The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/","og_locale":"en_US","og_type":"article","og_title":"How Do You Get the Word Out About a New Service? | The Web Authority","og_description":"I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings \u2013 like now! In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords is the best way to promote a new service of this nature. Here\u2019s why\u2026 When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There\u2019s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page \u2013 rather drive traffic to your website. When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators. Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and\u00a0USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days. If you have less traffic you will not get an immediate response in fact ads won\u2019t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google. For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program and then give me a call to chat about your needs.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2018-05-16T05:21:10+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/04\/Depositphotos_56479027_xs-300x200.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"How Do You Get the Word Out About a New Service?","datePublished":"2018-05-16T05:21:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/"},"wordCount":390,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/04\/Depositphotos_56479027_xs-300x200.jpg","keywords":["AdWords"],"articleSection":["AdWords","AdWords Account Management","AdWords Manager","AdWords Services"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2018\/05\/16\/how-do-you-get-the-word-out-about-a-new-service\/","name":"How Do You Get the Word Out About a New Service? 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