{"id":495,"date":"2008-04-22T07:17:19","date_gmt":"2008-04-22T11:17:19","guid":{"rendered":"http:\/\/www.mccordwebdesign.com\/blog\/2008\/04\/22\/google-adwords-be-prepared-to-pay-to-play\/"},"modified":"2012-03-04T18:52:31","modified_gmt":"2012-03-04T22:52:31","slug":"google-adwords-be-prepared-to-pay-to-play","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/22\/google-adwords-be-prepared-to-pay-to-play\/","title":{"rendered":"Google AdWords &#8211; Be Prepared to Pay to Play"},"content":{"rendered":"<p>If you didn&#8217;t know it, prices on Google AdWords have really jumped this last year. So much in fact that you need to be prepared to pay to play. Visit our post on Web-World Watch for <a target=\"_blank\" href=\"http:\/\/www.mccordweb.com\/weblogs\/2008\/04\/adwords-maximum-cost-per-click-price.html\">examples of escalating maximum cost per click costs<\/a>. What you&#8217;ll find may scare you but for some, Google AdWords is still the only game in town.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you didn&#8217;t know it, prices on Google AdWords have really jumped this last year. So much in fact that you need to be prepared to pay to play. Visit our post on Web-World Watch for examples of escalating maximum cost per click costs. What you&#8217;ll find may scare you but for some, Google AdWords is still the only game in town.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords - Be Prepared to Pay to Play | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/22\/google-adwords-be-prepared-to-pay-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords - Be Prepared to Pay to Play | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If you didn&#8217;t know it, prices on Google AdWords have really jumped this last year. 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