{"id":4953,"date":"2018-06-11T01:51:58","date_gmt":"2018-06-11T05:51:58","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=4953"},"modified":"2018-06-03T20:58:43","modified_gmt":"2018-06-04T00:58:43","slug":"bing-ads-a-great-place-for-many-businesses","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/","title":{"rendered":"Bing Ads \u2013 A Great Place for Many Businesses"},"content":{"rendered":"<figure id=\"attachment_4954\" aria-describedby=\"caption-attachment-4954\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4954 size-medium\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" alt=\"Bing Ads \u2013 A Great Place for Many Businesses\" width=\"300\" height=\"195\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-200x130.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-768x499.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4954\" class=\"wp-caption-text\">Bing Ads \u2013 A Great Place for Many Businesses<\/figcaption><\/figure>\n<p>I am recertifying for my\u00a0<u><a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/msn-smart-start.php\">Bing Ads Certification<\/a><\/u>\u00a0this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.<\/p>\n<p>For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I\u2019ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.<\/p>\n<p>There are differences between Google AdWords and Bing Ads and many similarities as well.<\/p>\n<p><strong>Here are just a few of the differences:<\/strong><\/p>\n<p>Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.<\/p>\n<p>Bing Ads uses the user\u2019s browser setting to determine language \u2013 Google uses the Google.com language setting.<\/p>\n<p>Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.<\/p>\n<p>Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.<\/p>\n<p>In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.<\/p>\n<p>Bing Ads now has a \u201cget a ride\u201d feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic.<\/p>\n<p>Not every business will do well on Bing Ads, but for those that have, the results are excellent.\u00a0<u><a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/msn-smart-start.php\">Bing Ads may well be worth another look.<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am recertifying for my\u00a0Bing Ads Certification\u00a0this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I\u2019ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords. There are differences between Google AdWords and Bing Ads and many similarities as well. Here are just a few of the differences: Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising. Bing Ads uses the user\u2019s browser setting to determine language \u2013 Google uses the Google.com language setting. Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive. Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load. In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page. Bing Ads now has a \u201cget a ride\u201d feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic. Not every business will do well on Bing Ads, but for those that have, the results are excellent.\u00a0Bing Ads may well be worth another look.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,380,172],"tags":[451,460,498,523,366],"class_list":["post-4953","post","type-post","status-publish","format-standard","hentry","category-bing","category-bing-ads","category-blogging","tag-bing","tag-bing-ads","tag-bing-ads-account-management","tag-bing-ads-account-manager","tag-bing-search-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I am recertifying for my\u00a0Bing Ads Certification\u00a0this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I\u2019ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords. There are differences between Google AdWords and Bing Ads and many similarities as well. Here are just a few of the differences: Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising. Bing Ads uses the user\u2019s browser setting to determine language \u2013 Google uses the Google.com language setting. Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive. Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load. In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page. Bing Ads now has a \u201cget a ride\u201d feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic. Not every business will do well on Bing Ads, but for those that have, the results are excellent.\u00a0Bing Ads may well be worth another look.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-11T05:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Bing Ads \u2013 A Great Place for Many Businesses\",\"datePublished\":\"2018-06-11T05:51:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/\"},\"wordCount\":351,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Depositphotos_31035279_m-2015-300x195.jpg\",\"keywords\":[\"Bing\",\"Bing Ads\",\"Bing Ads Account Management\",\"Bing Ads Account Manager\",\"Bing Search Advertising\"],\"articleSection\":[\"Bing\",\"Bing Ads\",\"Blogs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/\",\"name\":\"Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Depositphotos_31035279_m-2015-300x195.jpg\",\"datePublished\":\"2018-06-11T05:51:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Depositphotos_31035279_m-2015-300x195.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Depositphotos_31035279_m-2015-300x195.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/06\\\/11\\\/bing-ads-a-great-place-for-many-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bing Ads \u2013 A Great Place for Many Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority","og_description":"I am recertifying for my\u00a0Bing Ads Certification\u00a0this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I\u2019ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords. There are differences between Google AdWords and Bing Ads and many similarities as well. Here are just a few of the differences: Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising. Bing Ads uses the user\u2019s browser setting to determine language \u2013 Google uses the Google.com language setting. Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive. Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load. In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page. Bing Ads now has a \u201cget a ride\u201d feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic. Not every business will do well on Bing Ads, but for those that have, the results are excellent.\u00a0Bing Ads may well be worth another look.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2018-06-11T05:51:58+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"Bing Ads \u2013 A Great Place for Many Businesses","datePublished":"2018-06-11T05:51:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/"},"wordCount":351,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg","keywords":["Bing","Bing Ads","Bing Ads Account Management","Bing Ads Account Manager","Bing Search Advertising"],"articleSection":["Bing","Bing Ads","Blogs"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/","name":"Bing Ads \u2013 A Great Place for Many Businesses | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg","datePublished":"2018-06-11T05:51:58+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2018\/06\/11\/bing-ads-a-great-place-for-many-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Bing Ads \u2013 A Great Place for Many Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=4953"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4953\/revisions"}],"predecessor-version":[{"id":4955,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/4953\/revisions\/4955"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=4953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=4953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}