{"id":498,"date":"2008-04-25T07:26:05","date_gmt":"2008-04-25T11:26:05","guid":{"rendered":"http:\/\/www.mccordwebdesign.com\/blog\/2008\/04\/25\/metrics-for-success-with-google-adwords\/"},"modified":"2012-03-04T18:52:30","modified_gmt":"2012-03-04T22:52:30","slug":"metrics-for-success-with-google-adwords","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/25\/metrics-for-success-with-google-adwords\/","title":{"rendered":"Metrics for Success With Google AdWords"},"content":{"rendered":"<p><a target=\"_blank\" href=\"http:\/\/www.mccordweb.com\/weblogs\/2008\/04\/what-are-your-metrics-for-success-with.html\">What are your measures of success?<\/a> Read this post at Web-World Watch to review my considerations of success. Find out what a micro-conversion is and why you need to have concrete measurements of success in place when using Google AdWords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are your measures of success? Read this post at Web-World Watch to review my considerations of success. Find out what a micro-conversion is and why you need to have concrete measurements of success in place when using Google AdWords.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-498","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metrics for Success With Google AdWords | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/25\/metrics-for-success-with-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metrics for Success With Google AdWords | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"What are your measures of success? 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