{"id":5006,"date":"2018-08-20T01:24:06","date_gmt":"2018-08-20T05:24:06","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5006"},"modified":"2018-08-17T16:36:12","modified_gmt":"2018-08-17T20:36:12","slug":"google-ads-introduces-responsive-search-ads","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/08\/20\/google-ads-introduces-responsive-search-ads\/","title":{"rendered":"Google Ads Introduces Responsive Search Ads"},"content":{"rendered":"<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"We Are a Google Partner Specializing in Search Marketing.\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">We Are a Google Partner Specializing in Search Marketing and Search Optimization.<\/figcaption><\/figure>\n<p>New to Google Ads are responsive\u00a0search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.<\/p>\n<p>A responsive text ads consists of the following items.<\/p>\n<p>Six 30 character headlines.<br \/>\nTwo 90 character descriptions.<br \/>\nA final URL.<br \/>\nTwo 15 character paths.<\/p>\n<p>Additionally Google gives some additional best practices for setting up your responsive search ads.<\/p>\n<p>Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.<\/p>\n<p>When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.<\/p>\n<p>Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.<\/p>\n<p>To find out more about our <a href=\"http:\/\/www.mccordweb.com\">AdWords consulting services<\/a>, please visit our website.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New to Google Ads are responsive\u00a0search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now. A responsive text ads consists of the following items. Six 30 character headlines. Two 90 character descriptions. A final URL. Two 15 character paths. Additionally Google gives some additional best practices for setting up your responsive search ads. Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion. When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice. Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable. To find out more about our AdWords consulting services, please visit our website. &nbsp; &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488,581,548,492],"tags":[583,549,493],"class_list":["post-5006","post","type-post","status-publish","format-standard","hentry","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","tag-adwords-consultant","tag-adwords-manager","tag-adwords-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Introduces Responsive Search Ads | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/08\/20\/google-ads-introduces-responsive-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Introduces Responsive Search Ads | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"New to Google Ads are responsive\u00a0search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now. A responsive text ads consists of the following items. Six 30 character headlines. Two 90 character descriptions. A final URL. Two 15 character paths. Additionally Google gives some additional best practices for setting up your responsive search ads. Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion. When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice. Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable. To find out more about our AdWords consulting services, please visit our website. &nbsp; &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/08\/20\/google-ads-introduces-responsive-search-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-20T05:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta 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