{"id":5024,"date":"2018-09-10T01:44:07","date_gmt":"2018-09-10T05:44:07","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5024"},"modified":"2018-08-30T14:46:24","modified_gmt":"2018-08-30T18:46:24","slug":"are-more-demanding-customers-coming-your-way","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/09\/10\/are-more-demanding-customers-coming-your-way\/","title":{"rendered":"Are More Demanding Customers Coming Your Way?"},"content":{"rendered":"
\"Nancy<\/a>
Nancy C. McCord CEO of McCord Web Services<\/figcaption><\/figure>\n

Google has recently revealed research based on micro moments<\/a> and customer buying patterns to Google Partners. Of particular interest are several trends<\/p>\n

    \n
  1. Customers are more demanding.<\/li>\n
  2. \u201cNear Me\u201d searches have decreased by 150% over the last 2 years.<\/li>\n
  3. Use of a zip code in a search query has declined 30%.<\/li>\n<\/ol>\n

    Google data shows that consumers want more useful information, more personalization, and more immediacy.<\/p>\n

    The reason for the decrease in activity on \u201cnear me\u201d and zip code specific searches are that consumers expect the results to be location and self-specific.\u00a0 This change has been driven by the mobile micro-moment, as Google calls it, \u2013 the I want to know, I want to buy, I want to go mentality.<\/p>\n

    One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of \u201cbest\u201d in a search query. Consumers want the \u201cbest\u201d toothbrush, \u201cbest\u201d web designer, \u201cbest\u201d lawyer and so on.<\/p>\n

    In fact in the research Google states that \u201cbest\u201d related keyword search activity\u00a0has grown by 80%\u00a0in the past two years.<\/p>\n

    In addition,\u00a0consumers are demanding personalized localization \u2013 meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location.<\/p>\n

    In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after a successful mobile search.<\/p>\n

    Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our client\u2019s better market their products and services on Google AdWords.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. \u201cNear Me\u201d searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data shows that consumers want more useful information, more personalization, and more immediacy. The reason for the decrease in activity on \u201cnear me\u201d and zip code specific searches are that consumers expect the results to be location and self-specific.\u00a0 This change has been driven by the mobile micro-moment, as Google calls it, \u2013 the I want to know, I want to buy, I want to go mentality. One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of \u201cbest\u201d in a search query. Consumers want the \u201cbest\u201d toothbrush, \u201cbest\u201d web designer, \u201cbest\u201d lawyer and so on. In fact in the research Google states that \u201cbest\u201d related keyword search activity\u00a0has grown by 80%\u00a0in the past two years. In addition,\u00a0consumers are demanding personalized localization \u2013 meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location. In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after a successful mobile search. Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our client\u2019s better market their products and services on Google AdWords.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492],"tags":[585,596],"class_list":["post-5024","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","tag-adwords-consulting","tag-google-ads-consulting"],"yoast_head":"\nAre More Demanding Customers Coming Your Way? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/09\/10\/are-more-demanding-customers-coming-your-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are More Demanding Customers Coming Your Way? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. \u201cNear Me\u201d searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data shows that consumers want more useful information, more personalization, and more immediacy. The reason for the decrease in activity on \u201cnear me\u201d and zip code specific searches are that consumers expect the results to be location and self-specific.\u00a0 This change has been driven by the mobile micro-moment, as Google calls it, \u2013 the I want to know, I want to buy, I want to go mentality. One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of \u201cbest\u201d in a search query. Consumers want the \u201cbest\u201d toothbrush, \u201cbest\u201d web designer, \u201cbest\u201d lawyer and so on. In fact in the research Google states that \u201cbest\u201d related keyword search activity\u00a0has grown by 80%\u00a0in the past two years. In addition,\u00a0consumers are demanding personalized localization \u2013 meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location. In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase\u00a0after a successful mobile search. Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our client\u2019s better market their products and services on Google AdWords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/09\/10\/are-more-demanding-customers-coming-your-way\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T05:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/Nancy-McCord-2018-1000-300x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Are More Demanding Customers Coming Your Way?\",\"datePublished\":\"2018-09-10T05:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Nancy-McCord-2018-1000-300x300.jpg\",\"keywords\":[\"AdWords Consulting\",\"Google Ads Consulting\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Consultant\",\"AdWords Manager\",\"AdWords Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/09\\\/10\\\/are-more-demanding-customers-coming-your-way\\\/\",\"name\":\"Are More Demanding Customers Coming Your Way? 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