{"id":5054,"date":"2018-10-08T01:29:47","date_gmt":"2018-10-08T05:29:47","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5054"},"modified":"2018-10-05T17:39:26","modified_gmt":"2018-10-05T21:39:26","slug":"is-your-best-google-ads-strategy-no-strategy","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/08\/is-your-best-google-ads-strategy-no-strategy\/","title":{"rendered":"Is Your Best Google Ads Strategy No Strategy?"},"content":{"rendered":"<figure id=\"attachment_4829\" aria-describedby=\"caption-attachment-4829\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4829\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs-300x200.jpg\" alt=\"Our clients love our experience and savvy with Google Ads.\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs-300x200.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs-200x133.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs.jpg 424w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4829\" class=\"wp-caption-text\">Our clients love our experience and savvy with Google Ads.<\/figcaption><\/figure>\n<p>That&#8217;s right many advertisers&#8217; strategy on <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">Google Ads<\/a> (previously known as AdWords), appears to be no strategy at all.<\/p>\n<p>As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward what, and evaluation of the success or lack thereof of your advertising as a part of your overall business profitability.<\/p>\n<p>It all starts first with knowing what you can afford and what your costs are to supply the product you are selling to the purchaser. I feel that the time a business owner takes to evaluate what they can afford and the monetary investment they want to make in Google Ads clicks and our services is strategic to business growth.<\/p>\n<p>As a professional Google Ads manager, I have found that results are much better for clients who have a degree of preparation and have done business analysis. The guidance that they give to me at account set up on their average sale, lifetime value of a client, desired Return on Ad Spend (ROAS) is incredibly helpful and allows me to have a better understanding of their requirements for success in a Google Ads account.<\/p>\n<p>If you are looking for a <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">Google Ads consultant and experience account manager<\/a>, look no farther. Visit our website at www.McCordWeb.com to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s right many advertisers&#8217; strategy on Google Ads (previously known as AdWords), appears to be no strategy at all. As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward what, and evaluation of the success or lack thereof of your advertising as a part of your overall business profitability. It all starts first with knowing what you can afford and what your costs are to supply the product you are selling to the purchaser. I feel that the time a business owner takes to evaluate what they can afford and the monetary investment they want to make in Google Ads clicks and our services is strategic to business growth. As a professional Google Ads manager, I have found that results are much better for clients who have a degree of preparation and have done business analysis. The guidance that they give to me at account set up on their average sale, lifetime value of a client, desired Return on Ad Spend (ROAS) is incredibly helpful and allows me to have a better understanding of their requirements for success in a Google Ads account. If you are looking for a Google Ads consultant and experience account manager, look no farther. Visit our website at www.McCordWeb.com to find out more.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[581,582],"tags":[584,586],"class_list":["post-5054","post","type-post","status-publish","format-standard","hentry","category-adwords-consultant","category-google-ads-consultant","tag-google-ads-consultant","tag-google-adwords-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Best Google Ads Strategy No Strategy? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/08\/is-your-best-google-ads-strategy-no-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Best Google Ads Strategy No Strategy? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"That&#8217;s right many advertisers&#8217; strategy on Google Ads (previously known as AdWords), appears to be no strategy at all. As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward what, and evaluation of the success or lack thereof of your advertising as a part of your overall business profitability. It all starts first with knowing what you can afford and what your costs are to supply the product you are selling to the purchaser. I feel that the time a business owner takes to evaluate what they can afford and the monetary investment they want to make in Google Ads clicks and our services is strategic to business growth. As a professional Google Ads manager, I have found that results are much better for clients who have a degree of preparation and have done business analysis. The guidance that they give to me at account set up on their average sale, lifetime value of a client, desired Return on Ad Spend (ROAS) is incredibly helpful and allows me to have a better understanding of their requirements for success in a Google Ads account. If you are looking for a Google Ads consultant and experience account manager, look no farther. Visit our website at www.McCordWeb.com to find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/08\/is-your-best-google-ads-strategy-no-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T05:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/12\/Depositphotos_10969344_xs-300x200.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Is Your Best Google Ads Strategy No Strategy?\",\"datePublished\":\"2018-10-08T05:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Depositphotos_10969344_xs-300x200.jpg\",\"keywords\":[\"Google Ads Consultant\",\"Google AdWords Consultant\"],\"articleSection\":[\"AdWords Consultant\",\"Google Ads Consultant\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/08\\\/is-your-best-google-ads-strategy-no-strategy\\\/\",\"name\":\"Is Your Best Google Ads Strategy No Strategy? 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