{"id":5065,"date":"2018-10-31T01:03:11","date_gmt":"2018-10-31T05:03:11","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5065"},"modified":"2018-10-26T11:11:58","modified_gmt":"2018-10-26T15:11:58","slug":"google-ads-remarketing-for-search-demystified","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/31\/google-ads-remarketing-for-search-demystified\/","title":{"rendered":"Google Ads Remarketing for Search Demystified"},"content":{"rendered":"<figure id=\"attachment_4954\" aria-describedby=\"caption-attachment-4954\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4954\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" alt=\"Targeted advertising by Google Ads RLSA\" width=\"300\" height=\"195\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-200x130.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-768x499.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4954\" class=\"wp-caption-text\">Targeted advertising by Google Ads RLSA<\/figcaption><\/figure>\n<p>Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) &#8211; you may not be able to.<\/p>\n<p>Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads.<\/p>\n<p>I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA.<\/p>\n<p>RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies.<\/p>\n<p>Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs.<\/p>\n<p>Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan.<\/p>\n<p>For more information on our services for Google Ads advertisers please visit our website at <a href=\"http:\/\/www.mccordweb.com\">www.mccordweb.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) &#8211; you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads. I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA. RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies. Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs. Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan. For more information on our services for Google Ads advertisers please visit our website at www.mccordweb.com.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[581,582],"tags":[81,583,578,584],"class_list":["post-5065","post","type-post","status-publish","format-standard","hentry","category-adwords-consultant","category-google-ads-consultant","tag-adwords-tips","tag-adwords-consultant","tag-google-ads","tag-google-ads-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Remarketing for Search Demystified | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/31\/google-ads-remarketing-for-search-demystified\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Remarketing for Search Demystified | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) &#8211; you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads. I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA. RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies. Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs. Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan. For more information on our services for Google Ads advertisers please visit our website at www.mccordweb.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/10\/31\/google-ads-remarketing-for-search-demystified\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-31T05:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/31\\\/google-ads-remarketing-for-search-demystified\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/10\\\/31\\\/google-ads-remarketing-for-search-demystified\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Ads Remarketing for Search 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