{"id":5080,"date":"2018-11-21T01:16:11","date_gmt":"2018-11-21T05:16:11","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5080"},"modified":"2018-11-16T21:25:16","modified_gmt":"2018-11-17T01:25:16","slug":"google-changes-the-definition-of-average-position-part-two","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/11\/21\/google-changes-the-definition-of-average-position-part-two\/","title":{"rendered":"Google Changes the Definition of Average Position Part Two"},"content":{"rendered":"<p>Continued from Monday.<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9140484?hl=en&amp;utm_source=newsletter&amp;utm_medium=email-d&amp;utm_campaign=best-practices-11142018-bp-newsletter-US-A-email&amp;utm_term=best-practices&amp;utm_team=best-practices&amp;utm_content=learn-more-cta-button&amp;mkt_tok=eyJpIjoiTkdNeU5EQmpPRFEyWXpKayIsInQiOiJraFpwQnhBSE5mTGdzSzlpcTd4TU4yV2FxeUtqQVQwYjNhc0RnYU95dTFRSlFlU0FEcGUrM2oxeEY3MDRLWnR4MElDUytKK2Q2aXpycVZOVmtUa1lCUlwvZTBjQTJJcWxPK3lRTmxPQTB0UWdTTmQ5RHE2YlZjQ0VGSGtrRTJjQlIifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">As noted in the announcement<\/a>, Google rolled out new column sets you can turn on to get a better idea of your new &#8220;Average Position&#8221; based on their new definition of what Average Position now means to them.<\/p>\n<p>These new items are:<\/p>\n<ul>\n<li><strong>Impr. (Absolute Top) %<\/strong>\u00a0&#8211; the percent of your ad impressions that are shown as the very first ad above the organic search results.<\/li>\n<li><strong>Impr. (Top) %<\/strong>\u00a0&#8211; the percent of your ad impressions that are shown anywhere above the organic search results.<\/li>\n<li><strong>Search (Absolute Top) IS<\/strong>\u00a0&#8211; the impressions you\u2019ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.<\/li>\n<li><strong>Search (Top) IS<\/strong>\u00a0&#8211; the impressions you\u2019ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.<\/li>\n<\/ul>\n<p>Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google.<\/p>\n<p>The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions.<\/p>\n<p>Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits.<\/p>\n<p>As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play.<\/p>\n<p>The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer.<\/p>\n<p>If you are looking for a savvy and <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">affordable Google Ads account manager<\/a> or <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">AdWords Consultant<\/a>, I invite you to visit our website to learn more about our services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continued from Monday. As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new &#8220;Average Position&#8221; based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) %\u00a0&#8211; the percent of your ad impressions that are shown as the very first ad above the organic search results. Impr. (Top) %\u00a0&#8211; the percent of your ad impressions that are shown anywhere above the organic search results. Search (Absolute Top) IS\u00a0&#8211; the impressions you\u2019ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. Search (Top) IS\u00a0&#8211; the impressions you\u2019ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google. The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions. Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits. As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play. The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer. If you are looking for a savvy and affordable Google Ads account manager or AdWords Consultant, I invite you to visit our website to learn more about our services.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492,577,582,588,202],"tags":[578,584,445,586,607],"class_list":["post-5080","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","category-google-ads","category-google-ads-consultant","category-google-ads-services","category-google-adwords","tag-google-ads","tag-google-ads-consultant","tag-google-adwords","tag-google-adwords-consultant","tag-internet-marketing-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Changes the Definition of Average Position Part Two | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/11\/21\/google-changes-the-definition-of-average-position-part-two\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Changes the Definition of Average Position Part Two | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Continued from Monday. As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new &#8220;Average Position&#8221; based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) %\u00a0&#8211; the percent of your ad impressions that are shown as the very first ad above the organic search results. Impr. (Top) %\u00a0&#8211; the percent of your ad impressions that are shown anywhere above the organic search results. Search (Absolute Top) IS\u00a0&#8211; the impressions you\u2019ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. Search (Top) IS\u00a0&#8211; the impressions you\u2019ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google. The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions. Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits. As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play. The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer. If you are looking for a savvy and affordable Google Ads account manager or AdWords Consultant, I invite you to visit our website to learn more about our services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/11\/21\/google-changes-the-definition-of-average-position-part-two\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-21T05:16:11+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Changes the Definition of Average Position Part Two\",\"datePublished\":\"2018-11-21T05:16:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/\"},\"wordCount\":384,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Google Ads\",\"Google Ads Consultant\",\"Google AdWords\",\"Google AdWords Consultant\",\"Internet Marketing Consultant\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Consultant\",\"AdWords Manager\",\"AdWords Services\",\"Google Ads\",\"Google Ads Consultant\",\"Google Ads Services\",\"Google AdWords\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/\",\"name\":\"Google Changes the Definition of Average Position Part Two | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2018-11-21T05:16:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2018\\\/11\\\/21\\\/google-changes-the-definition-of-average-position-part-two\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Changes the Definition of Average Position Part Two\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new &#8220;Average Position&#8221; based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) %\u00a0&#8211; the percent of your ad impressions that are shown as the very first ad above the organic search results. Impr. (Top) %\u00a0&#8211; the percent of your ad impressions that are shown anywhere above the organic search results. Search (Absolute Top) IS\u00a0&#8211; the impressions you\u2019ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. Search (Top) IS\u00a0&#8211; the impressions you\u2019ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google. The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions. Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits. As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play. The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. 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